Get More Readers with This Simple Tweak: 2 Min Read

Have you ever wondered why your content might not be getting the attention it deserves? The answer lies in understanding why people use the internet. Some use it for work, others for research or education. However, the majority use it as an escape, a break from their daily routines.

This is where the issue arises. If your content feels like a sales pitch, your audience can sense it. People have a keen ability to detect an underlying agenda, especially when it's sales-related. This can be off-putting and result in your content being overlooked.

Sales, at its core, is about trust and safety. It's about building a relationship with your audience where they feel comfortable and secure. If your content feels like an intrusive ad, it disrupts this sense of safety. Believe me, there's not a single person who enjoys being bombarded with ads while consuming content.

Let's take a real-world example. Imagine you're reading a blog post about healthy eating, and suddenly, you're interrupted by a pop-up ad for a fast-food restaurant. It's not only irrelevant but also disruptive to your reading experience. This is exactly how your audience feels when your content comes off as salesy.

So, how can you create engaging content that your audience wants to read? Start by understanding your audience's needs and interests. Provide value through your content. Instead of focusing on selling, focus on building trust and providing a safe space for your audience.

Finally, ask yourself this question:

Have you tried selling with your content? Reflect on your past content and evaluate whether it was more focused on selling or providing value. This self-reflection can provide valuable insights and guide your future content strategy.

Selling with content is totally a different thing, let me know if you would like to know more about it.