Get More Linkedin Leads in 3 Steps

Generating high-quality leads is critical for the success of any business. With LinkedIn Ads, you can streamline your lead generation efforts by following three simple yet effective steps. Here's a detailed guide to help you get the most out of your campaigns:

Step 1: Check Your Objective

Choosing the right objective is the foundation of a successful lead generation campaign. LinkedIn Ads offers tailored solutions to meet your goals:

• Lead Generation Campaigns: Use Lead Gen Forms to capture high-quality leads directly on LinkedIn. These pre-filled forms reduce friction for users and can increase lead form conversion rates by up to 5X.
• Website Conversions: For capturing leads on your website, select the Website Conversions objective to drive relevant traffic and increase sign-ups.

Pro Tip

Optimize for simplicity. LinkedIn's Lead Gen Forms automatically populate user details, making it easier for prospects to share information with minimal effort.

Step 2: Benchmark Your Performance

Measuring performance is essential to identify areas for improvement. Focus on key metrics:

• Number of Leads: The total number of potential customers who completed your desired action.
• Cost Per Lead (CPL): A vital metric to ensure your campaigns are cost-efficient.
• Lead Form Fill Rate: The percentage of people who complete the lead gen form after clicking on your ad.

Access Your Campaign Data

1. Go to Campaign Manager.
2. Open the Columns dropdown.
3. Select Conversions & Leads for detailed insights.

Compare your performance against LinkedIn Ads global benchmarks for insights on where you stand:

Pro Tip

Patience Pays Off: Hitting benchmarks takes time. Regularly optimize campaigns to close gaps in performance.

Step 3: Optimize Your Ads

Optimization ensures your campaigns perform better over time. Here are four best practices for LinkedIn Ads:

1. Targeting

• Avoid Over-Filtering: Use a maximum of 2-3 filters to start with. Overly narrow targeting limits reach and performance.
• Ideal Audience Size: Start with at least 50,000 members. Adjust filters as your campaign evolves to refine your audience.

2. Use Audience Expansion

Audience Expansion broadens your reach by targeting individuals similar to your defined audience. This feature is enabled by default, but you can disable it in the Audience section if needed.

3. Retarget Engaged Audiences

People who engage with your ad are likely interested in your business. Retarget these users with campaigns that share valuable, relevant content. Use Lead Gen Forms in your retargeting campaigns to drive conversions.

4. Target Lookalike Audiences

Analyze the demographic profiles of your leads, including:

• Job Function
• Job Seniority
• Company and Industry
• Location

Create campaigns targeting similar profiles to scale your lead generation efforts. Save these audiences for future use.

Generating leads doesn’t have to be complicated. By setting the right objectives, benchmarking your results, and optimizing your ads with smart targeting strategies, you can boost the quality and quantity of your leads.

Ready to start your journey?

Implement these steps, refine your campaigns, and watch your leads grow!