Get More Leads and Make More Money

Three Pillars of Sentience Automotive Solutions

Sentience Automotive Solutions operates by identifying the problems at three different stages in your sales process.

These three stages create the Three Pillars of Sentience Automotive Solutions.

1. Lead generation
2. Conversion Rates
3. Margins

Knowing your numbers is imperative when identifying how you can drive increased revenue through your vehicles sales function. If you can’t measure it, you can’t manage it. Understanding where your leads are coming from is the first step to making your business more money.

Pillar One: Lead Generation

Lead generation is the first stage of the sales funnel and tracking where they’re coming from is crucial.

Leads can be generated through a variety of channels: your digital showroom, email marketing, social media, and paid advertisement. ?

Digital Showroom

The pandemic forced businesses online, as well as the general direction of consumer buying behaviours favouring digital over physical.

From iVendi’s report, 90% of consumers research online first for a used vehicle, which means 90% of your new customers have already visited your website. If minimal efforts have been made to improve your customer’s online experience, you’ve already lost out on a sale before you’ve even had the chance to speak to them.

Through Google Analytics, track where your customers are arriving from with UTM links, know where they are falling off your website with the bounce rate, and measure how often your website visitors are completing an action on your site (this could be filling out an enquiry form, requesting for more information or visiting your socials from your website). With your business-specific tracked data, you will know where your immediate problem areas are.

Directing your energy towards where your customers are, without doubt, will produce much greater profit opportunity. With our expert guidance you will be well on your way to selling more, for more, without selling a higher number of cars.

Email Marketing

Use email marketing platforms to create, schedule and review regular communications that being sent out to your mailing list (which could be a list of car enthusiasts, but should be a list of your happy customers that you have sold a vehicle to before).

Take advantage of the segmenting feature, to target specific emails to specific target audiences and retain loyal customers. For example, a newsletter of new Audi vehicles to an existing Audi customer could spark a conversation for an upgrade for them.

Social Media

Your business’ brand is built on your forecourt, by your employees, with your awards and with your online presence. The general rule of thumb when posting organically to your social media profile is to follow the 80/20 rule: 20% of your posts need to halo your stock and promote your business, and the other 80% will be “meaningful and informative” content that determines your position on the users Feed.

Be warned, if you overwhelm your feed with pushing for sales, you’ll lose the brand, personality and lose followers (also commonly known as your potential customers).

Paid Advertising

Paid advertisement can be used to target both active and passive customers, by zoning in on a specific demographic or geographic location.

Active: For the customers who are actively searching for their next vehicle purchase, you should be using Google Ads and targeting the keywords they will be searching for.

Passive: Increase your brand awareness and be sure your name is the first a customer thinks of when they decide to buy, trade-in or upgrade their vehicle.

The features of the social media paid ads are never-ending:

• Target an audience who are more likely to purchase from an ad – have a think about this if you’re looking to encourage more reservation fees to be made on your website. ?
• Retarget the customers who have visited your website to catch the customers who may have fallen out of the sales funnel.
• Capture a customer’s information without them having leave the social media website/app. ?

If you’re currently fully dependant on a social media platform’s algorithm to get in front of the right audience, we’re not sorry to say, you will be left behind.

Contact Neil Egan, Sentience Automotive Solutions’ Sales Training Consultant, to show you how to heighten your customers digital experience which will translate to additional sales, generating more profit, by providing expert training, including:

• The Customer Journey: Identifying what the customer needs from you; communicating effectively with the online enquiry; nurturing the enquiry towards the sale
• The Importance of Social Media
• Crucial customer engagement: Virtual appointments; how to set one up; how conduct a structured, captivating enquiry response using a variety of digital multi-platform communication tools
• The Virtual Sales Process: Click and Test Drive, Click and Deliver or Click and Collect? Deal Presentation using screen share; Profit opportunity/Legal protection/Distance Selling do’s & don’ts
• Virtual Selling: Questions/Phrases/Hooks
• Gaining agreement: Successfully proceeding and concluding the sale

Enquire now:???????????[email protected]

Neil Egan Mobile: ??????07918 148 998

https://www.sentienceas.com/

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