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Brand and performance marketing with common KPIs using Synerise?

Advertising services of social platforms allow you to implement quite complex marketing scenarios. Thanks to the integration of pixel, which may track traffic on the website, it means they identify and collect the behavior of your users, offering in return mechanisms that redirect traffic to your e-commerce based on the analyzed information.

These are closed ecosystems that allow you to upload and download a limited amount of information via the API, but most importantly, not able to "talk" to their competition, even at the most basic level. From the business point of view, this is a huge loss - financial - resulting from burning budgets for activities duplicating in competitive paid channels.

The solution to this problem is to use Synerise as a primary system for storing customer data from which properly prepared data (user segments, custom events) will be sent to external suppliers. If, as a result of advertising activities, the customer achieves the goal set for him, the appropriate information - correction of the segment - will be sent to stop the communication to all platforms at the same time.

Very often, marketers are looking for more advanced communication scenarios in order to strengthen the positive impressions coming from contact with the brand. These scenarios rely heavily on interactions that are not specifically/contextually analyzed anywhere outside of Synerise. An example may be contacts with a call center or product complaints. Custom events recorded in Synerise describing the details of such behaviors can be sent to advertising tools in order to improve the quality of ad audiences built there.

However, the most interesting example of use is the incorporation of Synerise into the activities of brand marketing teams implementing image campaigns. Knowledge about favorite products, the stage of brand awareness or the most effective advertising source gives you the opportunity to personalize your message and significantly increase its efficiency. The efficiency that Synerise allows you to calculate and present as the willingness to make a transaction before, during and after the campaign.

Are you interested in this topic; do you want to learn how to use Synerise smarter? Join us at the next Inspiration Session!

(Un)lucky number

that's how many minutes an average person spends a day on various social media platforms

Use (This) Case

An old Chinese adage says...

"Social Media only loves people who love Social Media."

~Yì píng pí jiu

Are you looking for an idea for new scenarios, do you want to improve existing ones, or do you need an impulse to know what and where to look for? The Inspirations newsletter is a supplement to the Synerise Inspirations Sessions prepared exclusively for Clients and Partners. In this open to everyone form, we invite you to the world of digital marketing in which AI plays the leading role.

Business Value Services Director, Dominik Krolikowski