Get more clients by being boring

Can we all agree that being relentless and boring is THE key to success for service businesses?

Consider that entrepreneurs who share knowledge in exchanger for money are not smartphone makers.

We do not amaze people with features – we showcase the person.

Our clients do not tend to be so curious about the latest fads and trends in our industries. It's our job to figure out how to deliver our service with best-in-class solutions.

When we first meet them, prospects embrace the person who they believe will help them get results fastest, as in money and finances, health and beauty, and love and relationships.

Constantly selling the latest trend causes confusion about how knowledge brokers can help their audience get those tangible outcomes.

Consider building certainty instead by showing the same thing over and over again.

Maybe from different angles with multiple approaches from program walkthroughs to behind-the-scenes videos or client testimonials.

If you believe this may be repetition, think again. Because your audience will appreciate your reinforcement.

Followers are more likely to buy when they know exactly what you stand for and what results you can help them get.

So, the next time you are wondering how you can engage your audience, ditch shiny objects and show something proven.

In a new light.

In your very own way.

Relentlessly.