Get a LinkedIn Headline that sells

Your LinkedIn Headline is the most important piece of copy on your LinkedIn Profile. It is the one thing that follows your profile picture all over LinkedIn.

• On your profile
• In search appearances

• On your CONTENT
• People you may know
• People also viewed

You have seconds to make an impression.

This is some very simple advice but it will make a big difference to your visibility. To have your own Sales driven headline for LinkedIn you need to follow these easy steps.

1 - CALL OUT your ideal customer

Calling out your audience means that when your perfect customer lands on your profile they know that you are talking directly to them

2 - HOW do you help them

You are looking to show your ideal customer that you can help them. Make sure you tell them exactly what you specialise helping in.

3 - WHY they should use you OR WHY you do what you do

LinkedIn is noisy so you want to stand out, so show them why they should use you over your competition.

Another option is to let them understand why you do what you do. People who feel more connected to you are more likely to use you.

4 - KEYWORDS

Keywords in LinkedIn work very similar to Keywords in Google. Whatever your potential customers are searching for in Google they will be searching for in LinkedIn.

Whatever the top keywords are that you want to appear for in Google make sure they are in your Headline.

For more help on how to get the most out of your LinkedIn account for your business follow me on LinkedIn

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