Get leads as soon as the 3rd day after launching an advertising campaign!

Hi everyone!

Is it possible to get new clients in the very first days of an advertising campaign? I would answer this question like this: nobody can guarantee you clients, but it is quite possible to get leads quickly. Let me remind you that leads are potential customers who have noticed your company and have already tried to contact you somehow - they called, wrote, filled out a contact form, etc.

?? I think you might ask: ?How to achieve such a result?? The answer is - with the help of PPC (Pay Per Click).

?? The next question would be: ?What are the pros and cons of this type of promotion?? Unfortunately, clients do not ask that every time. And that is why I consider it necessary to talk about it.

Indeed, PPC gives results quite quickly. It's a great way to make yourself known as soon as possible. For example, you have just started a firm and need your first clients to get the workflow up and running. Then this type of promotion suits you perfectly. But be prepared to meet pitfalls on your way.

1???Problem: High cost per click

The competition between lawyers is exceptionally high in the US, and advertising platforms are well aware of this. They charge very high prices for ads from lawyers. The more accurate the keywords are, the more the search narrows down, and the more expensive this contextual advertising will be. For example, if you pay $8-10 for the keyword ?lawyer,? you will pay $100 or more for the keyword ?injury attorney.?

??Solution: Choose the right keywords

Only deep marketing analysis will save you here. It is necessary to carefully study the Internet users' requests, analyze websites and advertising campaigns of your competitors, take into account the company's specifics, etc. In other words, you need to use every possible marketing tool to find effective but cheaper keywords.

?? Read more in ?Law Firm Marketing Strategies: Top 12 Attorney Marketing Tactics to Use .?

2???Problem: Poor click quality

If a user clicks on your ad by accident, you will still pay for that click. If a user clicks on an ad, visits your site, and then leaves, you will still pay for that click. The more useless clicks, the more you waste your money.

??Solution: Study the target audience

To increase ad conversion, you need to know who needs your services and target that audience precisely. Therefore, consider any details: location, age, profession, etc. For example, if you have multiple offices or branches in different places, you should create several campaigns to target each of these neighborhoods.

3???Problem: PPC campaign is not equally effective in each and every area of law

In some areas of law, people tend to trust their friends' recommendations more than advertisements. For example, this concerns the issues of Real estate, Securities law, and Employment law.

??Solution: Focus on a different service

If you work in these areas, be prepared to invest more money to achieve the desired result. It might be worth looking for other ways to promote.

If you work in several areas of law at the same time, focus your online campaign on the one that is more likely to give you more leads. That can be Bankruptcy, Employment matters, Criminal charges, or Personal injury. People are less likely to discuss such topics with friends and try to find a lawyer on their own.

?? Read more in ?Personal Injury Lawyer Marketing .?

4???Problem: PPC is valid only as much as you can pay

As soon as you stop paying for contextual ads, they get removed from ad platforms. You instantly disappear from the sight of your potential clients.

??Solution: Use other promotion methods as well

For example, ask SEO specialists to help you improve your site's rankings. With proper optimization, the site will stay on the first pages of Google for many months.

???Consider these nuances when developing your advertising strategy - this will increase the chances of achieving the goal and quickly obtaining new leads.

???You can find more helpful tips in ?PPC for law firms: How to benefit from a marketing campaign .?

Good luck!