Get to Know Your Leads and How to Catch Them All

Familiar with the term “Lead Generation”? In the world of marketing, Lead in the term "Lead Generation" refers to those who are interested in a product or service offered by a brand/company. To convert leads into customers, an effort called Lead Generation Marketing is needed to catch those leads.?

Before implementing Lead Generation Marketing, make sure that your brand already has a compelling landing page so that these leads are able to see and get to know your brand very well before becoming a customer. So, how can you find these leads??There are various channels that can be used in Lead Generation Marketing and here is some channel where you can catch leads and turn them into customers:

Content: You can create informative content in a?trendy and interesting manner that is followed by a CTA that invites the leads to visit your landing page. The more these leads are attracted to the content you create, the more likely they click the CTA to your landing page.

E-mail: It will be easier for existing leads and consumers to get updates about your brand because they have already subscribed to the existing mailing list. Use catchy copy and CTA to attract consumers to visit your landing page.

Ads and Retargeting: In order to convert leads into consumers, you may try using ads that are relevant to your target lead and budget because ads are able to influence these leads to take action. Make sure the displayed ads are the same as the products that you offer.

Social Media: Social media makes it easier for leads to take action, for example with the swipe-up feature on Instagram or visit URLs on Facebook or Twitter that are directly connected to the landing page. You cannot skip social media to attract your lead!

Product Trial: By providing a product trial, leads can be easily converted into consumers if they love the products that you offer. Make sure to provide clear information and promotions that can attract these leads to try the products you offer.

And that’s all,?Those are some of the Lead Generation Marketing channels that you can try to catch your lead! Let us help you :)

Source: https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht