Get To Know Your Customers Day 3.0

Imagine waking up, and finding there are no customers. Scary, isn’t it? Why will the brands market? What will they market for? The sole motive of producing will go away. We can not discount the fact that —- “Customers are the driving force behind all activities be it production or marketing!”?

Did you know that, “68% — the percentage of consumers willing to pay more for a brand with good customer service.” This is the importance of treating a customer right!

Consider this article the holy grail for celebrating your customers as best as possible. While the origin of Get to Know Your Customers Day is unknown, the significance of its purpose is fully understood. Businesses thrive on the repeated patronage of their customers. Get to Know Your Customers Day is the quarterly reminder that prompts companies to understand the needs and opinions of their customer base.

This is the third article of our “Get To Know Your Customers Day” series. You can read the other two articles as well,?

• Get to know your Customers Day 2.0
• Get To Know Your Customers Day 1.0

This also shows that we as a brand take customer satisfaction very seriously. I mean why shouldn’t you??

Now, that we have successfully established the importance of customers for all kinds of businesses. We can move forward with ways to celebrate them. But before discussing the ways, it is also essential to understand your customers. How do we do that? Keep reading this article!

Ways to Know Your Customers TODAY!?

Times are changing and so are the ways to know your customers. There are many ways to know your customers today. Here are some effective methods:

1. Conduct Surveys: Surveys are a great way to get feedback from your customers. You can create online surveys or use traditional methods like paper surveys to gather information about your customers' preferences, interests, and behaviors.

Consider these to be some of the popular tools, that help you to conduct surveys seamlessly.?

2. Analyze Social Media: Social media is a goldmine of customer data. By monitoring and analyzing social media conversations, you can gain insights into what your customers are saying about your brand, products, and services.

3. Use Customer Analytics Tools: Customer analytics tools like Google Analytics, Mixpanel, and Kissmetrics can help you track and analyze customer behavior on your website, including what pages they visit, how long they stay, and what actions they take.

Still, confused about customer analytics? We got you covered!

4. Create Buyer Personas: Buyer personas are fictional characters that represent your ideal customers. By creating detailed buyer personas, you can better understand your customers' needs, wants, and pain points.

Here are all the questions that you must ask customers,?

5. Conduct Customer Interviews: Conducting one-on-one interviews with your customers can provide valuable insights into their experiences with your brand. You can ask them about their likes and dislikes, what they value most about your products or services, and what you could improve.

6. Monitor Customer Support Interactions: Your customer support team interacts with customers daily. By monitoring these interactions, you can gain insights into the most common customer issues and identify areas for improvement.

7. Use Customer Feedback Tools: Customer feedback tools like UserTesting and SurveyMonkey can help you gather feedback from your customers in real-time. This feedback can help you identify issues with your products or services and make improvements. These are some of the popular customer feedback tools in 2023,?

Overall, knowing your customers is crucial for building a successful business. By using these? methods, you can gain a better understanding of your customer's needs, preferences, and behaviors, and use that information to improve your products, services, and customer experience

Customers by Numbers

Before learning about the updated ways to celebrate “Get To Know Your Customers” Day, it is significant to understand the importance of providing good customer service to your customers. Customers are often neglected in almost all businesses be it online or offline. The main motive behind celebrating this day is to show your customers that you care.?

86% — the percentage of one-time clients who become long-term customers with good customer service.

89% — the percentage of consumers more likely to make another purchase after a positive customer service experience.

93% — the percentage of customers likely to make repeat purchases with companies who offer excellent customer service

78% — the percentage of customers who will continue to do business with a company with excellent customer service after a mistake.

5% — the percentage increase in customer retention that can increase profits between 25% to 95%

3 out of 5 — the number of customers who feel loyal to a brand due to its customer service.?

83% — the percentage of customers who feel more loyal towards brands who resolve their complaints.?

8% — the percentage revenue grows as a result of better customer service.?

80% — the percentage of companies that use customer satisfaction scores to analyze customer experiences and improve them.

Updated Ways to Celebrate “Get To Know Your Customers Day“!

We are ready to address the elephant in the room, but I’ll like to call this a “shark” instead. Why? Because sharks are seen deep down in the ocean but are as magnificent as the elephants. Similarly, customers might not seem very important and are often neglected. But they are as magnificent as an elephant. You just can not afford to lose them.?????????????????

Now, let's find out how to celebrate them!?????????????????????????

1. Host a Virtual Customer Appreciation Event: You can use platforms like Zoom or Google Meet to host a virtual event to show your customers how much you appreciate them. You could offer special discounts, giveaways, or even host a virtual game night. This also gives you to chance to know your customers personally.???????

Campaign Idea: Create a social media post with the hashtag #CustomerAppreciationDay and encourage customers to RSVP to your virtual event.???????????????????

2. Create a Customer Spotlight Campaign: Highlight some of your most loyal or interesting customers on social media. You could interview them about their experience with your brand, share their story, or even showcase their own business or personal brand. This will help you gain credibility. You can publish interesting case studies as well.?

Check Out These Case Studies to get an idea of this concept.?

Campaign Idea: Use the hashtag #CustomerSpotlight and ask customers to share their own stories or nominate a friend to be featured. You can do this on Instagram or Twitter.???

3. Launch a Customer Feedback Campaign: Gather feedback from your customers about their experience with your brand. You could ask them to fill out a survey, leave a review on your website or social media, or even host a focus group.??

Campaign Idea: Use the hashtag #CustomerFeedbackDay and encourage customers to share their thoughts and opinions. Use emailers to send such survey feedback forms for them (the customers) to fill out.?

4. Use Your Loyalty Programs: Consider this to be the cherry on the cake. It just adds to your credibility, customers realize that you care. You use Point and Rewards for WooCommerce, to customize and incorporate a loyalty program of your liking, take this day to show your customers how much you value their loyalty. Offer extra points, exclusive rewards, or even surprise bonuses to thank them for their continued support.

Here is an overview of Points and Rewards for WooCommerce as a plugin,?

Campaign Idea: Use the hashtag #LoyaltyMatters and encourage customers to share how many points they've earned or what rewards they've redeemed.???????????

5. Create a Customer Survey: Use this day to create a customer survey and gather valuable insights about your customers. You can ask questions about their experience with your brand, their preferences, and their suggestions for improvement.

Campaign Idea: Use the hashtag #KnowYourCustomers and encourage customers to participate in the survey by offering a discount or reward for completion.

Here is an example of the customer survey form,?

6. Host a Social Media Contest: Create a fun and engaging social media contest that encourages customers to share their experience with your brand. You could ask them to share a photo or video, tag your brand, and use a specific hashtag.??????????????????

Campaign Idea: Use the hashtag #MyBrandExperience and ask customers to share their favorite memory or moment with your brand. Choose a winner at random and offer them a special prize or discount.

Here is an example of a social media contest,?

Remember, the key to celebrating Get to Know Your Customers Day is to show your customers that you care about them and their experience with your brand. Use this day to gather insights, show appreciation, and engage with your customers in meaningful ways.

Are You Ready To Get The Celebrations Started??

The end line is to appreciate your customers. Humans tend to respond positively to appreciation. And, when they are days dedicated to individuals from different walks of life, why not celebrate the driving force behind all business and marketing activities — The Customers?

You can drop in more ways if you have in the comment section. We are always open to suggestions and discussions ??.?

~ Muskaan Sabarwal