GET TO KNOW US: SAM PIPER, HEAD OF CREATIVE

Next up on our ‘GET TO KNOW US’ series, we want to introduce Sam Piper who heads up our creative team. He’s a self-described proudly born and bred East Londoner and a football fanatic who can talk about any team until he’s blue in the face.?

Sam has over 15 years experience in design and has an impressive trophy cabinet to prove it. He has delivered award-winning 360 creative for global brands, such as PlayStation, Universal Studios, Disney and Netflix (to name a few).

He considers himself as a people-focused, goals-driven creative with extensive experience in managing large teams of diverse personalities in deadline-driven environments. He’s been with Heaven for eight months now and is ‘thoroughly enjoying the ride’.?

So, let’s find out more about him.?

‘I have worked across several industries, from fashion to gaming, from sport to film. I’m lucky enough to have had a career that has allowed me to work within these sectors and the brands associated.

I’ve been so blessed to have collaborated and worked on projects with Jeff Goldblum,?The Sidemen, professional footballers, all things ‘Jurassic’ and Pokemon’.

With all these amazing projects and awards, we asked Sam the tough question. What’s your career highlight to date?

‘I think it's a combination of a couple. Firstly, the award-winning Jurassic World Evolution booth for Gamescom created in my last place of employment 'Frontier' which encapsulated the entire product, franchise and overall narrative in a 50x50 space, including a Raptor pen, Jurassic Gate and the famous jeep!?

A close second place would be the Revolut x Sidemen project created in my last place of employment 'Kairos' where we launched a new black card for The Sidemen to announce their partnership (SDMN x Revolut).

This was an all-encapsulating 360 project that I relished from start to finish. We created a truckload of materials including?murals in London, wrapped taxis, a launch event and party at the top of an iconic London building, created a killer trailer to announce the launch and even projected it onto the Thames.

Both of these are projects that I am immensely proud of’.

And so they should be Sam.

Creating memorable creative is what he does best. His relentless pursuit for perfection and his overall passion really puts him a cut above the rest. So, how does he do it?’

‘I recently touched on this in my article for The Drum, What is the most important ingredient of creativity?

For me, the key to a stronger, more compelling and considered approach in asset creation is defined by the last 10%. Many creatives can take a project to 90%, but some achieve truly ground-breaking content by identifying the last 10%.

As a creative leader, I’m responsible for encouraging the team to express themselves, foster an environment of collaboration, question the brief -? and to push even further in the last 10%.

The role is to marshal the creative process, mentor and grow creative team members, help find the details in the last 10% to achieve a more considered approach. Hold these ‘smaller’ granular details to the highest standards, be obsessive about them, and you’ll achieve ground-breaking results’.

If you like what you read and want to pick Sam’s brain about your next creative campaign (or to talk to him about football), get in touch via our website or by dropping an email to [email protected].