Get to Know SEO: What is search intent and how do you optimise for it?

?? Hey, you! Welcome to Get to Know SEO - the weekly newsletter for small marketing teams who want to embrace the power of search to get more from their online presence.?

This week’s topic: What is search intent and how do you optimise for it?

Last week we looked at the importance of creating people-first content in order for a website to meet users needs and perform well online. But before you can create that content, you need to understand exactly what people are looking to achieve - and that's where search intent comes in.

We can categorise search intent into broad categories to help guide content creation and meet a range of user needs on our websites.

Google itself is a fantastic free tool to help you check that a keyword intent matches what you expect (it's not always what you think!) and discover what types of content will help meet that intent.

We're taking a look at how to use this tool - and better understand keyword intent - in this week's blog. Read it here ??

We dive into more detail (and link to the tools you’ll need!) in the blog ??

Behind the scenes

It was fantastic to make it to another DEC Connect breakfast networking session at Dryden Enterprise Centre in Nottingham earlier this week and catch up with Jane Brown (pictured!), Fernanda Rizzo ?????? and Katrina Starkie along with meeting some lovely new people!

I've been co-working from the DEC a few days a week recently - they've got some great memberships for small businesses and really valuable events coming up over the next few months. Give me a shout if you fancy meeting up for a co-working day here!

What would you like to know about SEO?

Drop a DM or email [email protected] with an SEO question you’d like answering in a future newsletter!

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