Get to Know SEO: Using schema markup to benefit your SEO

?? Hey, you! Welcome to Get to Know SEO - the weekly newsletter for small marketing teams who want to embrace the power of search & get more from their online presence.?#GetToKnowSEO

This week’s topic: Using schema markup to benefit your SEO

Google knows everything, right? ??

Not quite. While the all-seeing, all-knowing Big G understands a huge amount about our content, it still benefits from being given additional context about what it all means.

This might be things like highlighting that a product is in stock, giving the address of an event or showing the social media URLs linked to a certain organisation.

Giving that additional context gives your content a better chance of getting rich results in search engine results pages.

Depending on your business and the page, a rich result might include the aggregate star rating for your reviews, an event listing, product pricing and more. Here's an example of event listings in Nottingham:

And here's what a product listing with rich results might look like:

Some of these rich results can happen automatically. For everything else, there's Mast...erm, schema!

Schema markup is a type of structured data that highlights important details in your content, and tells a search engine what they mean. From some of the examples above, this could be linking to related products, showing how many reviews a product has or providing the location and date for an event.

Schema can look scarier than it is - the main vocabulary, JSON-LD is pretty easy to make sense of, and there are plenty of tools which can help you create and validate the code.

In this week's blog, we're taking a look at the benefits of schema and walking through a step-by-step process to test out your first bit of schema markup for your website.

Take a read here ?? https://heyyou.digital/using-schema-markup-to-benefit-your-seo/

Behind the scenes

I really enjoyed representing Derby Kids' Camp at the Marketing Derby Annual Business Event last week. It was a great morning, packed full of inspirational talks and loads of topics that were close to my heart. I wrote a bit more about my main takeaways here.

Looking for help with your marketing?

HeyYou! Digital supports small marketing teams looking to get better results from search. If that sounds like you, we'd love to have a chat to see if we can help! Get in touch via ?? [email protected] or ?? 0115 990 2779

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