Get to Know Rodrigo Patino

In the world of marketing, creativity and leadership are key drivers of success, and Rodrigo Patino has embodied these traits throughout his 14 years at General Mills. As the Marketing Director for France and Iberia at General Mills, Rodrigo leads a talented team focused on driving growth and innovation across diverse markets.??

We recently caught up with Rodrigo to learn more about his role, inspirations, and unique career journey.

What energizes you most about your Marketing Director role???

Creativity and people are at the heart of my role. Marketing gives me the blessing of interacting?with a diverse range of?people?across the organization.?And there’s nothing more rewarding than cracking a?consumer, innovation, or activation idea, and the creative process that unlocks it.?Creativity is an inherent mission within the function and I really enjoy the fun of it!

What's one professional accomplishment you’re particularly proud of???

I take great pride in navigating and delivering results across?geographies, cultures and?diverse?business models.

Outside of work, what are some of your passions that drive you???

My family is my greatest driver, and staying active through sports is what keeps me balanced and energized.

What advice would you give to someone looking to start a career in the CPG industry???

Be?prepared to?touch many people's homes, pantries and hearts! The CPG industry is?central to everyday life,?and contributing to the products and brands that people will later eat, use, and love is incredibly rewarding.

What is your favorite General Mills product???

Old El Paso Tortillas?–?a staple in?my household.

Do you have a favorite quote that inspires you???

I’m inspired by a quote from my mother:?“If everything that is worth it in life was easy, anyone would do it!”?And I'm not just anyone.

How would your friends or family describe you in three words???

Reliable, transparent and?emotional.

What’s a fun or surprising fact about you that your colleagues might not know???

I used to be a (bad) Graffiti artist and you can still find my tags on the walls of Mexico City.??