Get to Know Google Algorithm That Every SEOs Should Be Aware Of

Applying SEO techniques with the end goal to optimize your website both for your users and search engines is a good practice. A certain number of SEO techniques may take some amount of time to showcase its result, while others may present you with the faster result.

There have been numerous alterations in Google’s algorithm since its inception. In the early, black hat webmasters were able to get their websites of low quality in the top of search results. Be that as it may, Google kept on updating their algorithm to deal with such black hat SEO techniques. So far, Google has rolled out many algorithm updates, and this is what we are going to discuss in this post. So, without wasting any time, let us have a look at them in brief:

1 – Google Panda

Google Panda algorithm updates ranks websites by the quality of their content. It assigns a higher rank to pages with high-quality content and down rank those with low-quality contents. Google Panda algorithm update mainly deals with on-page optimization. Thin content, low-quality content, unhelpful, untrustworthy content, duplicate text, article spinning, are some of the black hat activities that trigger the Google Panda algorithm.

2 – Google Penguin

There are many similarities between Google Panda and Penguin algorithm update. However, Google Penguin algorithm update ranks website by another factor: by their link profiles. Google Penguin algorithm update makes sure to down rank sites with low-quality link profile. Buying links, lack of anchor text diversity, low quality of links, keyword stuffing, are some of the many things that can trigger the Google Penguin algorithm update.

3 – Google Pigeon

In the event that you have been even engaged in local SEO, you must be probably aware of ranking factors associated with it. Google Pigeon algorithm is associated with local search result with the end goal to provide users with the most useful and relevant result. The Google Pigeon update displays results based on the searcher’s location.

4 – Google Hummingbird

The motive of rolling out Google Hummingbird algorithm update is not to change the ranking of sites, at least not so directly. Google Hummingbird algorithm update interprets the user’s intention behind their search query, and provide them with the most suitable result.

#Courtesy by SEOAimPoint