Get to Know GA4 Features #GoogleAnalytics4 #s1ep11
Selam, hello everyone, how are you ???? It's now time to discover how to use the features and navigate the interface of Google Analytics 4 properties. In this module, we’ll learn:?
Get to Know Google Analytics 4 Properties
The next generation of Reports and Explorations
Reports and Explorations are complementary areas in the latest Google Analytics experience. They’re designed to provide actionable insights into our website and app data, so we can explore data and insights at the level we need, from technical analysis to high-level reporting.
If you’re using a Google Analytics 4 (GA4) property for the first time, the interface might look similar to Universal Analytics (UA) properties at first glance. But there are some key differences — let’s explore some of them below.
Reporting in GA4 properties
If you’ve used Analytics in the past, you may have noticed that we can customize these predefined reports to an extent with Custom Reports. But if the information you’re looking for isn't available in any of the existing reports, we may have difficulty finding the insight you’re looking for.
In GA4 properties, reporting is simplified. Instead of a very long list of predefined reports that try to cover every use case, a handful of overview reports each cover a single insight about our business in a summary card, like "What are our user demographics?"
If you want to go deeper, we can drill into a more comprehensive report by selecting the link at the bottom of each summary card. This experience gives us more flexibility and can provide us with deeper insights.
In GA4 experience, both Reports and Explorations use machine learning to make our data more meaningful, accessible, and actionable.
2 Things We Can Do with Explorations in GA4 Properties
Get to know Reports in GA4 Properties
Summary reports: We’ll find many different reports listed on the left side of the Analytics interface. These reports can show us information about our users, like how they found our business and how they’re engaging with it. Each report shows a high-level snapshot of these insights using summary cards.?
If you want to go deeper into a particular topic, you can explore a more comprehensive report by selecting the link at the bottom of each summary card.?
The Realtime Report: With the Realtime report, we can monitor activity as it happens. This report shows us events that took place between five seconds and 30 minutes ago. The card-based layout is designed to quickly answer important questions about how our users are currently interacting with our business.
Get to know Explorations
Looking to go deeper? Explorations let us easily configure and switch between a number of powerful techniques to better understand our data. These techniques include:
1- Free Form Exploration
The free form exploration allows us to visualize our data with flexibility and ease. To conduct an ad hoc analysis, just drag and drop the variables we’re interested in onto a canvas to see instant visualizations of our data.
This tool presents our data in a cross-tab layout, where we can arrange the rows and columns as you like and add the metrics you're most interested in. We can also apply different visualization styles, including bar charts, pie charts, line charts, scatter plots, and maps.
If you spot a significant data point, right-click on that data point to easily create an audience or segment from it and use it in other explorations. If you use the line chart visualization, you’ll see an automatic feature enabled called anomaly detection. This feature uses machine learning to identify outliers in our data according to our parameters.
2- Funnel Exploration
Funnel exploration lets us visualize the steps our users take toward a key task or conversion. This tool helps us identify sequences of key events and understand how our users navigate these steps. We'll be able to see where users enter our funnels, as well as where they drop off.
You can use this information to improve your site or app and reduce inefficient or abandoned customer journeys. You can also easily create audiences of users based on where they enter or exit the funnels.
With this tool, we can define up to 10 steps in our funnels, up from five steps in UA properties' Custom Funnels. Plus, we can now analyze both closed funnels (where users must enter at the beginning of the funnel) and open funnels (where users can enter the funnel at any point).
3- Path Exploration
Path exploration lets us understand how people progress from one stage in the customer journey to the next.
Like funnel exploration, path exploration uncovers the steps users take through our site or app. But while funnels only analyze a single, predefined path, path exploration is free-flowing and can follow any number of undefined paths, even ones you weren’t aware of or didn’t intend. For example, it could uncover looping behavior, which may indicate users becoming stuck.
Plus, you can define paths using either a starting point or an ending point. This helps you understand how users got to a certain step on their journey and shows you what they did after.
4- Segment Overleap
Segment overlap lets us compare up to three user segments to quickly see how those segments overlap and relate to each other. This can help us isolate specific audiences based on complex conditions. We can then create new segments based on your findings, which we can apply to other exploration techniques and Google Analytics reports.
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5- User Exploration
User exploration lets us select specific groups of users, like people who both visited our website and downloaded our app, and learn more about each anonymous individual user's activities. Understanding individual behavior is important when we want to personalize the user experience or when we need to gain insight into unexpected user behaviors.
6- Cohort Exploration
A cohort is a group of users who share a common characteristic identified in this report by a specific event the user has triggered. For example, all users who signed up this week for your newsletter belong to the same cohort. Cohort exploration allows us to explore the behavior of these groups over time on our app or website.
Start a new exploration
Navigate to?Explore?in your GA4 property to get to the main landing page for Explorations. It shows previously created explorations and templates for new explorations. It also allows us to create new explorations from scratch. We can start with a blank canvas or use the templates for each of the techniques outlined above. We can also see explorations that other users have shared with you.
Explorations are private by default. If you’re the creator, only you can view and edit them unless you choose to share.
Find what you need with the search tool
Want to find a specific report or insight? Use the search box at the top of your Analytics account! When we select the search box, you'll also see recent searches and reports you've opened.
Search is available in all languages supported by GA4 properties in Google Analytics.
You can also search for more specific data, like “mobile users during the last week.” or "new users last month compared to last year."
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To be continued...
Thank you for learning with us. This episode is based on?the Google Analytics 4 Certification?by Skillshop.?Remember, you could always follow all of the episodes for this subject from the document below:
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