Get the Intel: April 7th

Get the Intel: April 7th

Hustle, efficiency, scale -- all buzzwords that you'll see in this week's edition of Get the Intel. We've gathered the top resources for you to check out this week, including an awesome case study from our friends at GTM Partners!

SalesIntel’s Framework to 5x Pipeline Efficiency: Nail Your ICP

Our CMO, James Lamberti , recently shared his real-world example of how SalesIntel is drinking its own champagne and leveraging GTM Partner’s revolutionary, eight-pillar Go-To-Market Operating System (GTM OS) to double marketing efficiency in under 6 months.

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James summarized this process to Sangram Vajre , stating, “Two weeks after the event using the GTM OS framework, I delivered our six-month ramp-up marketing plan to the company and collaborated with the entire organization to make it happen.

Now, six months later, I’m thrilled with the progress we’ve seen. It’s empowering and amazing. We’re either winning or getting better, and the GTM OS has us aligned on how to do so.”

From Q3 2022 to Q1 2023, SalesIntel has seen the following results from their enhanced go-to-market strategy:

  • 58% increase in inbound leads
  • 62% reduction in paid advertising cost per lead (CPL)
  • 102% improvement in overall marketing efficiency

Read more to learn how SalesIntel achieved these results: Get the Study


Want more details?

GTM Partners and SalesIntel will present their joint progress throughout the year at GTM Partners’ Monthly Roadshows. Those unable to attend the in-person events can listen on demand to a webinar replay here: Go-to-Market Therapy: Nailing Your ICP in 2023.


Upcoming Webinar:

B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising

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We hope you will join SalesIntel’s CMO, James Lamberti , and Mike Skladony , GM of Consumer Services at Semcasting, Inc. for our upcoming webinar on April 20 at 1pm ET, “B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising.” Mike and James will showcase how programmatic advertising is a viable, scalable, and efficient approach to driving the pipeline for B2B marketers in 2023 (not just B2C marketers!)

Register Now


Must-Read Blogs:

What Is Firmographic Data and Its Application to Account-Based Marketing?

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Account-based marketing targets specific and applicable accounts rather than selling and marketing to your entire total addressable marketing (TAM). When you identify who the right companies are, you can target these companies with super-personalized messaging. Firmographic data helps find the right set of companies or accounts to target for different messaging.

Read More

Empower 11: Hustle Alone Can’t Carry Your Team

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We love to praise our sales teams that hustle. If you make the maximum number of outbound calls, emails, and prospect connections, you’re setting yourself up for success. Sales is a numbers game; the best way to find winning deals is to try as many times as you can, as fast as possible.

Read More



Looking to stay up to date with the best strategy and tactics? Then Get the Intel every Friday! Here you’ll learn key insights for how go-to-market professionals can make an impact. We're always looking for information that will keep you informed. Whatever your position, we have the resources to help you perfect your GTM plan and make the most of your B2B data.

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