Get a GRIP, part 1: the goal

In my last post, I outlined GRIP, which stands for the four steps that every writer should complete before starting to write:

– set a Goal

– know your Reader

– state your main Idea

– make a Plan, or an outline.

This post focuses on the G: setting a goal.

Communication as a tool

If your life or career is a journey, you can think of your writing as a vehicle to get you from where you are to where you want to be. What are goals of a written document?

– Advertisement: to increase sales or acceptance of a product, service, idea or maybe an electoral candidate

– Proposal: to sell a project or get someone to make a decision

– Incident report: to share information so that, for example, a problem can be solved

– Progress report: to show progress to someone in charge, and perhaps to remove obstacles to further progress.

It seems that determining your goal is not easy. A lot of my students used to have trouble with the idea of the “goal” or purpose of writing. “Why am I writing? Because my professor gave me this assignment.” Unfortunately, many people take this attitude into their working lives. “My boss told me to write a report.”

A goal is an essential element of any strategy. If you don’t know where you’re going, you can’t tell when you get there.

A goal or purpose statement is different from the thesis statement. The thesis statement is what the document or statement is all about. It’s the most important thing that you want your audience to understand. Deciding on your writing’s destination is the last chance that you, the writer, can focus on yourself. In writing down your goal, you focus on your own needs or desires. Ask yourself: what do you want to happen? What result do you want from this document?

After the reader has finished reading your document, what do you want him or her to do?

You have to make this as clear and as concrete as possible. You goal should not be: “to raise awareness of this issue.” Go further than that: “After reading this document, I want readers to donate $x to this specific charity.”

Goal examples

Instead of:
to raise awareness of X cause

Write:
to have readers donate $N to the X society today

Instead of:

to advertise my product

Write:
to increase sales in y sector by z percent in the next quarter

Instead of:
to increase my profile

Write: to reach up to 2000 Twitter followers by the end of the year

Have a specific, concrete goal so that you can tell quickly when you’ve achieved it. Once you do, then you can set another goal for another document. Every document should have its own goal or goals. Yes, you can have more than one goal for a document: to get the boss to respect me, and to get a bigger bonus at the end of the year.