Get free PR! Tell your story

Everyone wants to do PR. But making it to the top publishers is not easy. Even if you work with a PR agency, it’s not guaranteed that your story will get published. Unless you have connections with some of the top journalists in your space, PR becomes a tough endeavor.

But what if there is an alternative? What if there is an easier way to get access to journalists without having existing relationships?

Wondering what we are talking about?

It’s Connectively (previously HARO - Help A Reporter Out).

Connectively works like a marketplace that connects journalists with experts. While business leaders can use Connectively to find relevant stories they can contribute to, journalists get access to a wide pool of experts.

This is how it works.

First, you register on the Connectively website. You will start receiving emails daily with a consolidated set of story topics across different domains such as technology, personal finance, marketing, etc.

If you find a topic that you can contribute to (and is relevant to your business), you need to send your pitch to the email ID given talking about how you are the right person for it.

If they approve, you will be mostly sent an interview questionnaire which you need to fill out. You might also be asked to share some additional info like a photo, a link to your website, a video, etc.

The key here is that you have to approach this like a sales pitch. The more pitches and attempts you make, the higher the likelihood of you landing a story. Make sure to put wholehearted efforts into the pitch email you write. The quality of the pitch is one of the factors that determines your success.

That’s all for the week. Did you love the hack? Let me know what you think.

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