Get Found Fast: Google's Secret (PPC) Weapon for Local Businesses

Chris Raulf is writing from Barcelona, where he is speaking at a conference, but he wanted to take a moment to share a quick tip that could make a big difference for businesses.

Check out the video below to learn more:

Last week, before heading to Spain, Chris met with a local business in Boulder that had zero organic search traffic. Naturally, they wanted to know how long it would take to improve their rankings. His honest answer? SEO takes time—typically 4 to 6 months before you start seeing real results.

Now, that’s not to say organic SEO isn’t worth it—it absolutely is. A strong SEO strategy delivers long-term, sustainable traffic. But for businesses that need visibility right now, there’s another option: Google’s Local Services Ads.

Why the Local Map Pack Matters for Brick-and-Mortar Businesses

For businesses with a physical location—whether it’s a law firm, dental office, or home services company—showing up in Google’s Local Map Pack is critical. When someone searches for “[your service] near me,” that local pack is the first thing they see. If your business isn’t appearing there, you’re missing out on potential customers.

This is where Google’s Local Services Ads (LSAs) come in. Unlike traditional PPC ads, LSAs allow businesses that qualify to earn a Google Screened badge and appear at the very top of local search results. This means your business gets seen by the right people right away.

Want to see if your business qualifies for LSAs? Learn more here.

Why Chris Raulf Is Talking About PPC

Those familiar with Boulder SEO Marketing know that the agency is hyper-focused on organic search and content marketing. So why discuss paid ads? Because sometimes, the best marketing strategy is a mix of both.

Just last week, Boulder SEO Marketing co-hosted a Google Ads and PPC webinar with Intero Digital, covering the latest Google Ads strategies and how businesses can maximize their ad spend. If you’re currently investing in PPC (or considering it), this webinar is packed with valuable insights.

Watch the full webinar here:

Need Help? Let’s Connect

While we specialize in organic SEO, we know the power of Google Ads when used strategically. If you’re interested in running LSAs or other PPC campaigns, let us know—We’ll connect you with the right experts who can help.

Let’s make sure your business is showing up where it matters most.

Cheers,

Boulder SEO Marketing Team