Get the Best Design for your Website — Made Simple
Get the Best Design for your Website — Made Simple
Even the smallest of changes in your website can affect your conversion rates. And considering your website is the heart of your business and marketing campaigns, the stakes are high.
Every passing year brings new features, new standards, and new?everything?to websites and their design, making web design best practices highly dynamic.
What you need is to solid plan — one backed by statistics and testing to ensure the best results for your visitors, Google crawlers, and, of course, you.
In this guide, we’ll tell you some of the best web design practices you can use to build something that does more than looking nice — a website that acts as a consultant to help you get more customers.
Why Web Design Best Practices Are So Important
Your customers care about design, which is why you should, too.
Web design best practices ensure your audience perceives your brand in a positive light. This way, the chances of them remaining on your page and learning more about your business gets higher.
In the business world, experts have found that users quickly judge your business based on visuals alone, and if your site doesn’t do much for them, they’ll end up abandoning it.
Just take a look at these stats:
We react to visuals, whether consciously or not, and are naturally drawn to good design. It’s also why well-designed websites convert better than poorly designed ones.
For us, a good design involves two things:
You have to make sure your business has both aspects set up optimally, which is where web design best practices come into the picture.
Here are a few ways ensuring good web design can improve your website.
Better Navigability
Navigation is a vital aspect of website design. You should keep the choices as simple as possible to make your website easily navigable, which, in turn, will make it easier for visitors to decide where to go.
Try to limit the number of options to seven or less. Or better yet, you can categorize your options.
Higher Functionality
Your website design should make things easy to find, whether it’s your contact information, product or service information, or your ‘About Me’ page. Following web design best practices helps enhance usability by informing you about standard conventions like putting your primary services on your main navigation, with your phone number on the upper right-hand corner of your site.
Improved Brand Credibility
Web design best practices can also help your brand appear professional and trustworthy.
A good web design improves your credibility through brand consistency. If you have a well-established brand, your customers will probably recognize your website logo, colors, or style.
It’s why your website design should reflect your brand.
Better SEO
The whole point of having a website is to further your business interests. Precisely why a good web design isn’t limited to just visual elements.
Web designers tend to get carried away with clever designs and technologies, and while these may look great, it ultimately hurts your site’s optimization. Your goal should be to create a simple, fast, and optimized website that helps bring business.
Quick Tips to Improve Web Design Best Practices Today
Keep reading to know the website design best practices that helped us achieve our target goals and create an optimized website fit for the changing times.
Design an Effective Layout for Your Web Pages
Your webpages should be set in a way that provides an excellent user experience for your audience to reduce abandonment rates.
Page layouts can, of course, differ depending upon the page, but it’s best to stick to a general layout for similar page types for site consistency and cohesiveness.
Compress All Your Website Images
You should always select high-quality images over grainy or low-resolution images.
Images are valuable for your site, helping create interest points, breaking up text, and making your website appear trustworthy. They also influence your site speed.
Utilize White Space Optimally
White space, also called negative space, gives website elements room to breathe visually. It ensures your website doesn’t look overcrowded, so your visitors stay on it for longer.
Unfortunately, though, you’ll find plenty of cluttered website designs all over the internet.
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In addition to extreme mistakes, you’ll also find the more subtle ones, such as the improper use of margins in padding, haphazard image and copy placement, and other elements.
Make Your Website Mobile-Responsive
Not having a mobile-responsive website is equivalent to missing a prime opportunity to boost sales.
Considering that nearly?50% of Internet traffic?comes from mobile devices, you should take the necessary measures to create a mobile-responsive website. This will help you boost user engagement and earn more conversions, especially since?67% of users?are more likely to buy from a mobile-friendly company.
Long-Term Strategies for Web Design Best Practices
The following is a list of strategies you can implement to improve your website design, helping you get better results, albeit in the long run.
Getting the Accessibility Standards Right
Accessibility is critical for every website, so sacrificing it for a beautiful design is one of the biggest mistakes.
Accessibility refers to the practice of making a website usable for everyone, regardless of the hardware, software, language, abilities, and location. When you have an accessible website, you can bring in a network of people, which will help you win more business.
Keep Website Security Super Tight
Contrary to popular belief, even small websites are vulnerable to cyberattacks. This is because hackers don’t actively seek out specific websites to hack.
So, regardless of your website size, your security levels should always be tight. Plus, users only share their sensitive information with people they can trust.
Here’s what you can do to maintain high website security levels:
Pick a Secure Web Host
You may think your web host doesn’t have anything to do with site security. The reality, however, couldn’t be any more different.
Considering that 41% of attacks occur through a security vulnerability on the hosting platform, you should be extra vigilant when selecting a web hosting provider. Look for options that offer server-side firewalls, encryption, antivirus and anti-malware software, on-site security systems, SSL certificate and CDN availability, and so on.
Get an SSL Certificate
The SSL certificate encrypts information sent over the networks, making it hard for hackers to decode it. Besides, it’s also an industry standard.
Chrome notifies visitors whenever they visit websites that don’t have an SSL certificate and is also deprecating legacy TLS versions and showing additional warnings. Plus, enabling HTTPS, which is a part of installing an SSL certificate, affects your rank in the search engines.
Nail the Web Design Best Practices Standards
When we use the word “standards,” we’re referring to the most common design approaches adopted by websites around the globe.
Here’s a list of some of the most common elements:
Images
Navigation
If you are looking to achieve and be done with all of the above pointers without any hassle and trying to save days of work to develop the perfect website. We can help you right now!
We proudly serve our customers with a creative, responsive & interactive website. We are offering a wide range of services so your business could stand apart from your competitors.
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