Get Ahead In The Fashion Retail Industry By Influencer Marketing

Imagine, you have got the world’s best designs in fashion retail and with the new looks you do know that they are made to become a trend today or the next day. But when one knows that there is a small boutique or an online store with the trendiest designs in it then what’s the point? That’s the reason why marketing your designs is crucial to accomplish your dream of making your brand grow and glow and one of the easy and effective ways for this is influencer marketing. Following are some points which can help you understand and apply influencer marketing.

Influencers Create Trends

Influencers create trends and people follow them. If we talk about today’s age then we do know that many people especially women look towards Instagram and Instagram influencers to get inspiration and knowledge about the latest trends for choosing outfits or for shopping online.

There is a reason that the hashtag #OOTD (outfit of the day) has millions of followers. Instagram influencers and also other social media platforms use the OOTD hashtag not only to show off their fashion sense but also to promote the specific brand they are showing off so that their followers convert and start buying from that brand in turn increasing their sales. So to be successful in the fashion retail industry, influencer marketing is a must thing.

Exposure

Influencers not only create trends but also give exposure to the fashion brand through their content. Think about Sabyasachi and Manish Malhotra, they are India’s most successful designers and influencers and only one dress of there is sold in hundreds of lakhs.

If you think a little, you will understand that influencers don’t even have to promote your brand, all they will do is wear your brand, post on their social media and boom, their followers covert to be your customers. And if you have more outfits from which customers can choose, there will be more traffic and more sales.?

Using Influencers For Inspiration

Another benefit that you can get from influencers is that you can also gain knowledge about the trending and wanted designs, and you can use the knowledge in creating or buying the next designs.

All you have to do is go to some famous influencer’s page and check which dresses are getting more engagement. Now the thing is that you won’t make a replica of that dress rather you will add a twist and a touch of your special patterns.

Market Research

If you work in fashion retail, then you need to understand your potential customers. This will help you design the products that are needed ad wanted by customers and will be adored by customers in the future. Because your targeted consumer will be the followers of those influencers from whom you took ideas, you can use the influencer’s account as a useful market research tool.

For example, you can watch and check how different followers react to various dresses that the influencers are wearing. Their comments can help you in understanding what do they like and what they don’t. Of course, you should not be designing everything according to their likes and dislikes but you can take a little idea.

A Note on Authenticity

One of the reasons that users trust influencers’ opinions is that influencers are usually free to market fashion designs in their way. The designer can’t control how influencers will put together an outfit. Influencers assemble outfits from different brands and then wear them. And this way of influence is seen as authentic by the followers. This can be sometimes difficult for brands as they have no control over how the product will be showcased, however, this authenticity brings advantages to the brand as consumers will see both versions of your designs; one which you present and the other by the fashion influencer’s version. In case they haven’t purchased the product after watching your version, there is a chance that they will buy it after watching the fashion influencer’s version.

But to make this successful you have to make sure that you collaborate with the right influencer whose style matches your style and not with the one who doesn’t understand your design.

Fashion Influencers Work Hand-in-Hand with Fashion Designers

In today’s age when the competition is increasing day by day in the fashion industry, success requires brands (no matter how big or small) to work hand in hand with influencers to showcase their designs to the public. Fashion designers and retail stores need to make use of this necessary tool to increase their reach, their customers, and sales. This is the best and most effective way to make an impression on the market and to make potential buyers loyal and regular customers.

Influencers are playing a very big part in changing and making the fashion industry grow, their contribution in bringing changes to the fashion industry cannot be ignored so brands need to collaborate with influencers to make their brands successful. As there is a famous saying,

“People do not buy goods and services. They buy relations, stories, and magic”.

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