Get Active, Get Noticed

Welcome back to The LinkedIn Growth Navigator! In this edition, we're zeroing in on a crucial aspect of building your influence on LinkedIn—getting active and staying visible. It’s not enough to just post content; how you engage with others is equally important. Activity is what keeps you top of mind, and it's time to make it a priority.

Why Activity is Essential

Think of LinkedIn like walking past an ad every day at the bus stop. Most days, you’ll ignore it, but on the day you need that service, it’s front and centre. LinkedIn works the same way—consistent activity keeps you on your network’s radar. And when they need your expertise, you’ll be the first person they think of.

Here’s why staying active matters:

• You’re present: Engaging regularly shows you’re part of the conversation and keeping up with your industry.
• You’re memorable: Frequent interaction keeps your name and face fresh in people's minds.
• You’re approachable: By consistently replying to comments and messages, you’re seen as open and easy to engage with.

The Key Activities That Make a Difference

Being active on LinkedIn isn’t just about posting. Here’s what you should be doing to really stand out:

• Likes and Comments: Reacting to and commenting on your connections' posts helps boost your visibility and encourages them to engage back.
• Shares: Share relevant content to extend your reach and build credibility.
• Personal Messages: Don’t just interact publicly—engage privately too. Take the time to check in with your network and nurture those connections.

Status Updates: Keep It Real

LinkedIn status updates are a powerful way to stay relevant. Quick updates about what you're working on, industry insights, or sharing helpful articles keep you visible without overwhelming your audience. The goal? Engage meaningfully, not just market at them.

By staying active and genuinely engaging with your connections, you’ll build a more connected, engaged LinkedIn community.

Stay tuned for in-depth article!

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