Get Actionable Insights from Your Data, Salesforce can analyze customer data to provide actionable business insights?

CRM platforms such as Salesforce has come a long way since the early 2000’s when the more modern databases started hitting the market. From simply tracking customer contact information, to tracking customer purchases and interaction, to now, anticipating the buyer’s next moves, CRM platforms have become a necessity for businesses to innovate while providing the kind of customer engagement that has come to be expected in the B2B and B2C world of service.

Which analysis provides actionable insights?

Actionable insights arise from one or more people analyzing raw data. Actionable insights can be derived from big data when large amounts of structured and unstructured data are involved. While some actionable insights can arise directly from data, analysis must be applied in some cases to inform the necessary actions.

So, how are CRM platforms, such as Salesforce, gathering, managing, and analyzing customer data for actionable business insights? Let us look at a few examples.

Activision, an American video game publisher located in Santa Monica understood that they needed to be available for communication the way their gamers like to communication, which means, it was not just over the phone. Utilizing Salesforce, the platform enabled the company to collaborate quicky by giving their customers the tools to be able to do so.

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The resulting impact is that the Design Within Reach staff were empowered to create consistent customer interaction the first time around.

Affording the ability to save money, gain revenues, and enabling staff to work efficiently are what many organizations seek and CRM platforms like Salesforce are routinely sought after by companies to help them reach these goals.

As an implementation partner for Salesforce, Astreca has experience working with companies in various industries to define business goals, identify pain points, map pain points with business goals,

About Us:

Astreca has been developing solutions and services to support businesses relying on Salesforce and HubSpot for sales and marketing automation. When used properly, Salesforce and HubSpot can transform businesses for the better, but getting to that point can be tricky.

Astreca works with organizations of all sizes and devises implementation and support plans that remove the trickiness from business and management software systems. Plus, we work hard to make these solutions as affordable and accessible as possible for each customer.?

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