Get 10 actions from your readers with one post
Milan Te?i?
Let's make your software company's brand an indispensable part of the industry
I know you can... If you have anything of value to offer. There are many options to "bribe" your audience:
If you want to go down the philosophy rabbit hole, it's something "worthy of a link".
The purpose of "10-actions-in-1" LinkedIn post
For my post that you're reading at the moment, it doesn't matter what the actual offer is, it's irrelevant. What matters is getting people to the offer on a landing page.
You can accomplish that with a single LinkedIn post, and make your readers do 9 more things along the way.
Some people have this method... They ask their audience to comment a certain "key phrase", and than the author will reply with a link. This method can get many comments, but most people are smart enough to just find the link in one of your previous replies.
What's better though IMO, is diverting post viewers into Direct Messages. Take the conversation into DMs, and share the link there... and get a +comment along the way... and much more.
More on DMs later, and now let's get into the nature of the post.
Content of the "10-actions-in-1" post
The idea is simple:
Basically you're saying to your audience: here's the quiz... answer these questions and you get link to XYZ... in D
Did you see what just happened? You get free insightful comments, that actually mean something, rather than getting a pile of identical, nonsensical "key-phrase" comments.
What else can you nudge people to do?
If they commented, they'd almost certainly Like or Celebrate your post as well.
They may share the post with a LinkedIn friend in DMs, or even repost to their feed.
Some people may even save the post for later, since they see it as a valuable resource.
Non-followers are also guaranteed to follow you, and/or connect.
I will save the last item on the list for the end of the post, because I'm an evil human being, now... let's check out the conversation part.
How do you make the most of DMs
You got people in DMs, what now? Just send them the link and say goodbye?
领英推荐
To some people yes, immediately... You see right away they aren't the right fit.
For others, it would be wise to dig a little bit into their character.
One efficient way to approach interesting prospects is to wait for a short amount of time, to allow the person to consume your offer... A whole day, 8 hours, you pick
Ask them about their opinion on your offer, something along the lines of "Would you mind sharing your opinion on [topic]".
Get to know their business, by asking appropriate questions. Prepare a list of most commonly used questions and have it at hand when chatting in DMs.
And I mean get curious, listen to what they say, and try to seem like a friendly person.
And after you learn more about them, present your offer if it makes sense. If it truly makes sense, the other side shouldn't be surprised about you pitching them.
Major benefits you get from "10-actions-in-1" post
For one... temporary virality, for sure. Tons of comments, shares, reactions... It's going to get pushed by the algorithm. Especially if you already have a loyal fan base.
You may even get a ton of new followers, if your offer is mind-blowing, or you're just posting good stuff consistently. Your old fans will grow even more trust.
And there's one cool benefit for the community. The comment section may start blooming with life.
But there's one potential benefit of "10-actions-in-1" post, the ULTIMATE one, which we have to touch right away.
All 10 actions that ideal follower could take from the post
Maybe it's not the "ultimate" goal at the moment, but certainly at some point down the funnel. We need sales after all, to keep the business running.
Long term consequences of "10-actions-in-1" post
To close this post, I can't not mention some important long term effects of this single post.
One group of people will keep following you for a long time, engage in your posts, maybe even become a repeat client, or a long-term strategic partner.
Some people even connect with their spouse on LinkedIn.
If you keep doing similar stunts in the future, regularly posting "10-actions-in-1" posts, you can keep sending traffic to your website from LinkedIn... for free... and never ever have to worry about inbound leads again.