Germany Mattress Market: Ken Research
Germany Mattress Market
Germany Mattress Market is in its growing stage, owing to the increasing disposable income, increasing urbanization coupled with favorable government policies regarding real estate development and rising healthcare and hospitality sectors. The Mattress Industry in Germany is moderately fragmented with key players such as Inter IKEA Systems BV, Agro International GmbH & Co. Kg, Setex Textil Gmbh, Ravensberger, Gustav Dehler Matratzenfabrik GmbH etc.
Key Market Findings:
Increasing Demand for Personalized Mattresses: The consumer preference for customized mattresses is one of the major trends being observed in the Germany Mattress Market. Customization offers optimal support when sleeping for diverse body types related to the physiological dynamics of each consumer, such as height and weight, which vary. In addition, with most mattresses available in standard sizes, they do not always fit perfectly in customized bed frames; hence, in such cases, a customized mattress is preferred.
Growing Online Channel: Many of the firms on the German Mattress Market see success from their online mattress sales. Customers have the flexibility to select the firmness level and variety of mattresses offered by the online vendors. Start-up businesses are entering the market and selling universal mattresses to the consumers there. These businesses use clever concepts and technological innovation to make online mattress purchases intriguing by giving them various names.
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Growing Commercial Sector: Based on end use, the commercial sector is anticipated to experience a higher CAGR during the forecast period. The rising healthcare and hospitality sectors are the primary forces behind the market expansion of this category. Major firms are releasing specialty mattresses appropriate for multifunctional hospital beds in an effort to take advantage of the growing demand for mattresses from the healthcare sector. In the coming years, the demand for high-end and customized mattresses is expected to soar in the hotel business, much as how the tourist sector is growing.
Analysts at Ken Research in their latest publication “Germany Mattress Market Outlook to 2027F – By Product Type (Innerspring Mattresses, Memory Foam Mattresses, Latex, Alternating Pressure, Gel and Hybrid), By Size (Single, Double, Queen-size and King-size), By End User (Residential and Commercial)” observed that Germany Mattress Market is expected to showcase considerable growth in the coming five years. In the upcoming years, it is predicted to expand more rapidly due to increasing disposable income, increasing urbanization and rising healthcare and hospitality sectors. The Mattress Market in Germany is expected to grow at ~% CAGR over the forecasted period 2022P-2027F.
Key Segments Covered in the report
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