Geotargeting Consumers

Fodor's recently reported that customers from out of country were paying more for hotel rooms than customers in country on most of the major travel aggregator websites.

I'll admit that as soon as I read the article, I was impressed.

It's a sophisticated tactic. I'm a Hilton Honors member, so I always book directly with the hotel or chain in order to get the same deal wherever I am, but I may start using a VPN for other purchases overseas and see what happens.

It makes me wonder how many companies could benefit from this. Years ago, working for the BREC park system, we made four versions of the website, so that the site had a sun rising in the morning, bright during the day, dusk set in and then it was starry at night. It was 2009, and it was cool. It made me happy to have a site about the outdoors reflect the outdoors.

There are so many things about site visitors that can make a website feel more custom. We regularly detect language and deliver a custom site en espa?ol or 用中文（表达. But, what crazy thing could Covalent do for your site that truly makes something happen automagically to give someone a smile. Or a higher price.