GEOFENCING powered Marketing

Did you hear about GeoFencing?

Geofencing is a technique to create a virtual perimeter around a device in the real-world geographical area. We can take location-based services as an example to Geofencing, it has many applications like child location services to keep a track of your child if they leave a designated area. Now Geofencing is getting popular in marketing domain these days.

How GeoFencing works?

Smartphones became our part of our body at every place they never leave our sides, and maybe we can't keep them away anymore – they've made life vastly more convenient. But they've also begun to act as beacons, where processes like geofencing send location-based data to companies looking to leverage information on segments of users.

To construct a virtual boundary across any business (Geofence) the combination of GPS and RFID or Wifi technology is used, which helps a software at the backend to trigger a response when a mobile device enters or leaves that area.

The Power of GeoFencing in Marketing

Geofencing is very helpful when you want to interact with your customers at the business location, your customers get the customized push notifications once they enter the specific boundary of your business location. Proactive marketers can tie push notifications and mobile advertisements to the business location to trigger needs of consumers and make them buy more once they entered to the business boundary.

Without any doubt, we can say that hyper-targeted, location-based marketing is going to be the next big thing in digital marketing.

Benefits of Geofence marketing

It Enhances local Sales by promoting your business to Geo fenced area around your business, several customized promotions can be pushed to consumers who enter your business location to attract them for buying more products.

It helps to make analytics better, marketers can get insights about how many customers are coming in with promotions from geofencing, how much they buy, how long they stay at the store and how often they visit your business. All can be used for valuable indepth analysis.

Provide Personalization for Customers, by collecting data which will give demographics about the local population. It will also help to personalize promotions to the customers as per their purchase history, time spent in the store or restaurant etc.

Bottom of the line is that by using GeoFencing in marketing, advertisers, businesses or marketers can increase their sales by interacting with customers at place and time.