Geofencing Mastery: The Secret to Targeting Customers at the Perfect Moment

“Success in marketing comes from seeing things through your customers’ eyes.” – Bryan Eisenberg

Welcome Back to The Traffic Hackers Newsletter!

Hey, it’s Glen Martin, and I’m excited to talk about one of my favorite strategies this week: geofencing. If you’ve ever wished you could deliver your message at the perfect time and place—like when your ideal customer is standing outside your competitor’s store—you’re going to love what we’re covering today.

Let’s explore how geofencing works, why it’s so effective, and how you can start leveraging it to reach your audience like you never have before.

What Is Geofencing?

Geofencing is a location-based marketing tactic that uses GPS or RFID technology to create a virtual boundary around a specific area. When someone with a smartphone enters that area, they can receive targeted ads, notifications, or offers.

Think of it as sending a friendly nudge to potential customers exactly when they’re most likely to take action.

Why Geofencing Works

1. It’s Hyper-Targeted - Unlike broad ad campaigns, geofencing lets you focus on customers in a specific location. This means your ads are reaching the right people at the right time.

Example: A restaurant can target customers within a one-mile radius during lunch hours, offering them a special deal to come in.

2. It Drives Foot Traffic - Geofencing is perfect for brick-and-mortar businesses looking to increase in-person visits. By targeting people nearby, you can entice them to walk through your doors.

Example: A boutique store can geofence a shopping center to attract fashion-savvy customers already in the area.

3. It Creates Better Engagement - When your ads are timely and relevant, customers are more likely to pay attention and take action.

Example: A competitor geofence allows you to serve ads to people visiting a rival business, giving them a reason to check out your products or services instead.

How to Use Geofencing in Your Marketing Strategy

1. Identify Key Locations
2. Craft Compelling Offers
3. Measure Results

Tool of the Week: Funnel Force Geofencing Solutions

This week’s spotlight is on our very own geofencing strategy at Funnel Force. We help businesses like yours implement geofencing campaigns that deliver measurable results. Whether you’re targeting local foot traffic or competitors’ customers, we’ve got the tools to make it happen.

Want to learn how it works?

Feel free to reply or DM me for a free strategy session!

Quick Tips for Geofencing Success

1. Start Small: Test your campaigns with one or two key locations before scaling up.
2. Be Timely: Align your ads with customer behavior—like lunch deals during midday hours or discounts during local events.
3. Track ROI: Use tools to measure how geofencing impacts foot traffic, sales, or online engagement.

Ask Glen:

Q: Is geofencing only for local businesses?

A: Not at all! While it’s perfect for driving foot traffic, geofencing can also boost online engagement. For example, you can target event attendees and offer them virtual deals or sign-up opportunities.

Ready to Take Action?

This week, brainstorm how geofencing could fit into your marketing strategy. Think about the locations and offers that would resonate most with your audience.

I’d love to hear your ideas—reply to this newsletter or DM me to share your thoughts or ask questions. Let’s geo-hack traffic together!

Here’s to you getting your message, in the right place,

Glen Martin

Funnel Force