Geo-tagging: Are you into it?

"Customer is the King".

Well, let's extend the dictum stating "Customer is the king; as his/her purchasing power is higher than the suppliers' supplying power".

Do you agree? If "yes", standby for something mentioned below:

Today the customers go on to receive innumerable brand messages. However, it has been observed that the brands that make use of "location data" for providing content do witness a higher level of engagement coupled with increased RoI. This type of marketing is termed as "location-based marketing" or "geo-tagging".

Would you like to know how geo-tagging helps in rising above the edge? Just check out:

• Local search marketing

Local search marketing is the most elementary form of geo-tagging. The brand is likely to obtain new business by launching advertisement campaigns keeping the local public in mind.

• Geo-tagging on social media

Geo-tagging lets social media users tag videos, photos, and the other posts with the desired location. Majority of social media networks inclusive of Twitter, Instagram, Facebook, and YouTube permit users to search as well as share for content as per location. Geo-tagging the social posts will let the users hunt for information relevant to a specific city, neighborhood, or location.

For instance - a brand targeting technocrats could geo-tag a post with location of local tech event. Geo-tags and event hashtags could be combined and marketing campaign could be created.

• Real-time Geo-tagging

Real-time geo-tagging facilitates targeting smartphone users. Businesses are able to reach the customers/partners as soon as their device's GPS is nearby.

• Setting up a geofence

Geofence setting helps in delivering messages as well as discounts within walking distance. Brands can grab the mindshare of customers who many not be in the purchasing loop otherwise !

• Cross-Technology Geo-Tagging

Cross-technology geo-tagging is the future of "geo-tagging" on the whole. Augmented reality will have its part to play therein. Apps pertaining to augmented reality could make use of location data for guiding users and giving a "branded" output.

As technology would become more integrated and devices would start communicating with one another; brands would be open to more opportunities for enhancing customers'/partners' experience.

Likewise, my workplace "TSL Consulting" is all set to provide geo-tagging services ! Would like to get geographically tagged while approaching the end-customer? Come over to TSL Consulting !

TSL Consulting Pvt. Ltd.