Will GenZ Trust the Preventive Skincare?

Is it true that GenZ is always worried??

According to the study of Cigna, a global company dedicated to improving health, 65% of employees say they have spent increased time evaluating their life priorities compared with two years ago—and this number is higher among Gen Z—at 71%. In addition, 34% of #GenZ say they are worried about the future, and 24% are concerned about a lack of learning and jobs.

Then, according to Health Match, a digital health company, they describe that Gen Z has little to no memory of a world without the internet, smartphones, and social media. Technology is a substantial part of their life. One survey found that almost half of Gen Z spend 10 hours or more online per day, which limits the amount of in-person contact with others and can create feelings of isolation and loneliness.Being continually connected can also result in self-esteem issues and feeling pressure to conform.

So, GenZ worries not only happen in some sectors. One of the sectors that also can make GenZ feel worries and lack of distrust is #personal care or about beauty. For example, Thai beauty consumers are switching their attention from problem-solving to preventive products following the end of the pandemic. However, Gen Z must be convinced that prevention is the key to their skin concerns. Nearly one quarter (23%) of this cohort strongly agree that it is a waste of money to spend on preventing skin issues that may not happen at all, according to global market intelligence firm Mintel’s latest research.

During the pandemic, consumers focused on solving skin issues, especially those caused by wearing masks. Now, many consumers are looking to protect their skin from problems before they occur. Mintel’s report explores the main skincare priorities for each generation:

Gen X: Preventive care for signs of aging and discoloration for those aged 42-57 is the focus, with top concerns including dullness (64%), aging (62%), and dark spots (60%).

Millennials: A mixed bag with commonalities with Gen Z and Gen X, depending on which end of the spectrum they sit; Younger Millennials aged 26-32 are most concerned with acne (56%), whilst older Millennials aged 33-41 are most focused on deep wrinkles and enlarged pores (45% respectively).

Gen Z: Acne and acne-related issues are top of the agenda, with Gen Z aged 18-24 seeking products that refine pores (57%), control oil (52%) and reduce redness (37%).

Whilst Gen Z and Millennials are already buying into preventive beauty, the market faces several barriers to making a dent in the Gen Z market, including understanding the role of preventive care, budget and product education.

This younger generation’s indifference towards preventive skincare indicates their preference to spend on current issues they wish to tackle immediately.? Their lack of expertise also means around a quarter (24%) become overwhelmed by the vast array of options in skincare offerings. A similar proportion (26%) strongly agree that it’s hard to know what products are suitable for their skin.

Sirinar (Eve) Puppachat, Beauty and Personal Care Analyst, Thailand, at Mintel said that the data suggests that when it comes to beauty, Thai consumers are moving away from the immediacy mindset that we commonly see in times of crisis, to planning more for the future and thinking long-term. This is where preventive products come in.

The key skin concerns for each age group are not surprising, but what is interesting is how the attitudes towards preventive beauty vary and the opportunities this represents. For example, Gen X are all about prevention; our research shows that over 60% look for claims with ‘anti-‘ communication, and they are more open to handling complex, multi-step regimes and including devices in their skincare routines.

Millennials are also engaged in prevention, but brands must consider which end of the scale they target, as this group is diverse. Younger Millennials are highly engaged and motivated to take care of their skin, which can likely be alluded to by their perception that using skincare can help them avoid getting invasive beauty procedures such as Botox injections in the future.

Gen Z represents the biggest opportunity, but brands must work hard to convince them that preventive beauty is worth their money and effort. Enhancing preventive skincare usage experiences to appeal to Gen Z and educate them on how prevention offers monetary and time value, in the long run, could be effective strategies to explore.

Alongside age demographic trends, Mintel’s research also revealed that cleansing and protection are the two key products Thai consumers use to prevent skin issues, with over half indicated using these products (53% and 52%, respectively).

Meanwhile in Indonesia, GenZ always feel distrust and find it hard to believe people. "Insecure" is a term that is often used among young people, such as millennials and Gen Z. Feeling insecure is actually normal. However, if it becomes too overwhelming, it can negatively impact mental health.

So, all they need is trust. Convincing them is a must. Especially, to use preventive skincare containing Panadoxine P. Meanwhile, that ingredient is inside skincare so it is better if GenZ uses skincare with Panadoxine or Vitamin B6. There are many benefits if GenZ uses vitamin B6 for their skin.?

1. Vitamin B6 is essential for skin balance and health.

2. Panadoxine P has superior photostability and thermostability over native vitamin B6 in both skin care

and hair care formulations.

3. Panadoxine P converts to vitamin B6 in the skin providing essential ingredients the skin needs to

maintain a healthy balance.

4. Activity

- Sebum control by inhibition of 5a-reductase activity (in-vitro).

- Pore control by reducing the size of facial pore by 55% (clinically).

- Shine control by reducing facial shine by 56% (clinically).

- Anti-Inflammatory by reducing IL-6 and IL-8 induced by UV (in-vitro).

- Improving texture (self-assessment)*

- Has the same water holding capacity as equal amounts of glycerin (in-vitro).

- A reduction in oily skin while improving perceived moisture (self-assessment).

Referring to these benefits, hoping GenZ will trust to use skincare that contains vitamin B6.?

So, if you are GenZ and interested in preventing acne on skin, you can also consume these ingredients: Vitamin C, Hyuloronic acid, Hydroxyapatite, Butylene Glycol and Barosma Betulina Leaf Extract and Citric Acid.?

#ptsmlindonesia #personalcareingredients #rawmaterials #bisnisbahanbaku #preventiveskincare #vitaminB6

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