A Gentler Approach to Client Acquisition
Peter Stylianou
Oh for Pete’s sake, you need my help! ?? | Game Industry Design Swiss Army Knife ??? | Multidisciplinary Creative Leader ?? | Brand Strategist & Monetization Consultant ??
"Build relationships, not just sales."
TL;DR: Stop cold calling. Focus on building relationships, creating great content, and letting your expertise shine.
Tired of the cold call blues? ?? You're not alone. Recently, I was asked for advice on how to approach potential clients without sounding pushy. It got me thinking... there has to be a better way. Let's explore some alternatives together.
?? Leverage Your Network
Your existing connections are a goldmine. Reach out to friends, former colleagues, and industry peers. A warm introduction can work wonders.
?? Content is King
Create valuable content that positions you as an expert. Share your knowledge through blogs, social media, or webinars. Attract potential clients by offering solutions to their problems.
?? Attend Industry Events
Networking events are a fantastic way to meet like-minded individuals. Engage in conversations, share your expertise, and build relationships organically.
?? Join Online Communities
Participate in industry-related forums and groups. Share your insights, answer questions, and establish yourself as a helpful resource.
?? Referral Programs
Encourage satisfied clients to refer you to their network. Offer incentives to make it even sweeter.
Dos
?? Do: Focus on building relationships, not just closing deals.
?? Do: Provide value upfront without expecting immediate returns.
?? Do: Tailor your approach to each potential client.
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Don'ts
?? Don't: Be pushy or salesy.
?? Don't: Neglect the power of social media.
?? Don't: Forget to follow up after initial contact.
"Oh For Pete's Sake"
Peter Stylianou
P.S.: What are your thoughts on the power of referrals?
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