Genius Sports to supply Semi-Automated Offside Technology for the Premier League
Leading sports data and technology company Genius Sports Limited (“Genius Sports”) has been appointed as the Premier League’s Semi-Automated Officiating supplier.
This agreement will improve offside decision-making in the most watched football league in the world, with a focus on enhancing the experience for fans, players and officials.
AI-generated digital twin to enable quick and precise offside decisions
The semi-automated offside technology (SAOT) is powered by GeniusIQ, Genius Sports’ next-generation AI and data platform.
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This first-of-a-kind system has been built on the key principles of speed and precision to minimise breaks in the game and deliver accuracy.
This proprietary Genius Sports computer vision system will be installed in every Premier League stadium. This level of data collection significantly exceeds any other officiating system in world sport, enabling an incredible level of precision in every offside decision.
Tony Scholes, Premier League Chief Football Officer, said: “The introduction of semi-automated offside is an important move to maintain the flow of the game in the Premier League. We are confident that by using the newest and most accurate technology available we will see the time taken for offside decisions reduced significantly alongside a consistent application of the offside lines. The experience for all participants including supporters will also be enhanced through quicker communication and clearer imagery around offside decisions.”
Mark Locke, CEO of Genius Sports, said: “I am thrilled that Genius Sports is now the Premier League’s Semi-Automated Officiating supplier. This is a seismic moment for our business, as we bring our unique AI and data platform GeniusIQ to the world’s most watched league. This partnership builds on our track-record of delivering game-changing technology for the world’s biggest leagues.”
Genius Sports is the long-term optical tracking partner to the Premier League, with its AI-powered data and services used by all 20 teams. In partnership with Premier League Productions, Genius Sports also powers the Premier League Data Zone, a data-driven broadcast mode including live tracking insights and statistics.
MBA Candidate | Audit consultant | Internal auditor | Process and Audit Coordinator | Business Consultant | Data Analyst
2 个月Awesome!! I find it fascinating how you're using technology to enhance the football experience. Great work!
Nutricionsita Dietista de la Universidad de Talca
3 个月Great news, any updates for partner with South American leagues?
?? Incredible work, Genius Sports! The integration of SAOT is a game-changer for The Premier League and beyond. We’ve just highlighted the revolutionary impact of SAOT and other AI-driven innovations in European football in our latest post—timing couldn’t be better! ??? For those interested in how AI is transforming the beautiful game this season, check it out here: https://www.dhirubhai.net/posts/lukinconsulting_ai-europeanfootball-ai-activity-7231218754494357505-XO11?utm_source=share&utm_medium=member_desktop #AI #SportsTech #PremierLeague #Innovation #LUKiN
I have worked in photography for many years. I started a photographic business in 1988 and sold it 1999, having previously worked for Kodak. I have always been interested in lenses and what they can do. Scientific truths have also interested me and we all know that many scientific theories are often just tomorrow's fake news. Issac Newton, who wasted much time on alchemy (trying to turn base metal into gold). His laws of motion however, cannot be superceded no matter the passing of centuries of science. So whos theories have lasted millenia? Pythagoras the greek mathematician seems to be as relevant now as ever. My work and patents revolve around his 2,500 year old theory and also the use of multiple lenses and perspectives and 5G Where innovation is just another day,
Sports Consultancy and Event Management at Maximum Points Sport
3 个月Congratulations on the deal, fans have been asking for VAR to speed decisions up and it'll be great to see this in action this season.