Genius Sports partners with Index Exchange to expand premium sports advertising inventory and audience curation

• Partnership expands premium access to 1,300+ web publishers and streaming TV publishers
• Brands and agencies can access curated, brand-safe supply in combination with FANHub’s unique sports features

Genius Sports today announced a strategic partnership with Index Exchange, one of the world’s largest independent supply-side platforms, to create a marketplace via Index Marketplaces. This collaboration enhances FANHub, the activation platform purpose-built to reach sports fans, by expanding access to premium, brand-safe advertising inventory across the web, mobile, and streaming TV.

The partnership connects FANHub’s sophisticated sports advertising capabilities with Index Exchange’s extensive publisher network, encompassing over 1,300 display and video publishers, 1,000 mobile apps, and 120+ streaming TV publishers.

This integration enables sports marketers to leverage FANHub’s real-time sports data and fan-targeting capabilities, with advanced audience curation to reach first- and third-party audiences at scale.

“By partnering with Index Exchange, we’re expanding FANHub’s reach while maintaining our commitment to premium inventory and transparent reporting,” said Josh Linforth , CRO at Genius Sports. “This collaboration gives our partners access to high-quality placements across channels, powered by our real-time sports data and fan-focused platform features.”

A FANHub Marketplace via Index Marketplaces allows marketers to:

• Maintain full control over media packages and targeting
• Activate deal IDs to enable matchable audiences to tailored inventory
• Maximize campaign efficiency with no additional platform fees
• Benefit from transparent performance reporting

“Media buyers who want to reach sports fans require both scale and precision to effectively engage their audience across their entire consumer journey,” said Dan Fairclough , Vice President, Independent Demand, at Index Exchange. “Our partnership with Genius Sports combines FANHub’s innovative sports features with our trusted publisher ecosystem, empowering sports marketers to deliver impactful, contextually relevant campaigns during the most critical and engaging events–unlocking new possibilities in programmatic advertising. ”

FANHub clients can now activate campaigns across Index Exchange’s inventory through a streamlined workflow, combining sports-specific targeting and optimization with premium publisher reach.