The genius behind the most viral LinkedIn job ad (ever) | The Friday Club | Ep 285

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This was impressive...

Do you remember the viral 'Meet Marta' job ad on LinkedIn?

Well, she's just released a follow-up video which is just as good!

I LOVEEEE the video format.

Relatable, well-produced & full of social proof!

P.S. Have you seen our new podcast, '4 Clever Marketing Strategies NO ONE is Speaking About '? It's going down a STORM!

Thought For The Day: The success of Sunny D's UK relaunch campaign last year had a WILD knock-on effect for our business (a quick story)…(more on this below)

New Knowlton Content

1. [Video] One of the best B2B ads I've EVER seen

2. [Video] The age-old budget vs reality debate

3. [Video] Lloyd's opinion on POV

4. [LinkedIn Post] How to make your marketing STAND OUT

5. [LinkedIn Post] I'll keep sharing this marketing tip until you listen

6. [Video] Massive lesson from our first-ever viral video in 2015

7. [LinkedIn Post] This slack channel that will make you (and your team) happy

8. [LinkedIn Post] I grew a tash for this. Don't let it flop.

9. [Video] How to create a B2B ad people will ACTUALLY watch

New Content (Non-Knowlton)

1. [LinkedIn Post] How Lea Turner built a paid membership to 550 members - Subscribe for this

2. [Video] Example of social content that is REALLY good - Subscribe for this

3. [Video] NOOO unskippable Insta ads may be coming! - Subscribe for this

4. [Video] Gary Vee was on my favourite podcast! I enjoyed this one. - Subscribe for this

In other news...

- This really tickled me hahaha. Relatable?

- Make my day .

- Last year was tough .

- This was a day to remember.

- Tell me a LinkedIn post has made your day without telling me. I'll go first .

- This is the weirdest cold email I've ever received.

- I still can't believe I was part of this campaign alongside RIO BLOODY FERDINAND!

- BUZZING to share this new brand we are working with!

Thought for the day

The success of Sunny D's UK relaunch campaign last year had a WILD knock-on effect for our business (a quick story)...

Last year we launched a bonkers campaign for Sunny D, teaming up with 90's legends Shaun Williamson (Barry from Eastenders) & Dave Benson Phillips (from Get Your Own Back fame).

The nostalgic #ItsStillAThing campaign took a huge amount of planning.

From the concept development.

To the creative script writing.

Sourcing the talent.

Market research.

Sourcing locations.

Catering.

Logistics.

SO many logistics.

Post production.

Launching the campaign.

Managing the campaign.

Reporting on the campaign.

The list goes on...

But it was a HUGE success!

After reaching & engaging millions on social media.

And seeing the wild knock-on effects for the brand.

We're now lucky enough to not only be working with Sunny D again this year, launching new product ranges in retailers including Asda.

But also other brands in the group like Mr Freeze.

And Emerge.

And a variety of other brands who have seen the success of the campaign.

It's been such an exciting year so far.

Bring on the rest of the year!

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)