Is There a Generic Best Time to Post On Social Media Platforms?

Social media marketing is a boon for businesses, in that it can lead to improved search engine rankings, brand awareness, higher conversion rates and more.

And it’s no wonder. Theoretically, social media has 2.3 billion users. Given the huge opportunity to interact with consumers, 91% of retail brands use two or three different social networks.

But, these users are spread across vast time zones and thus log into their social networks at varying times. Given the inherent real-time nature of social media and that half of the users are suffering from fear of missing out (FOMO), your business updates need to find a regular place in the user feeds.

Savvy social media marketing pros know that the optimal time to post is the key to maximizing engagement with their target audience. Indeed, 71% of consumers who receive a quick response from a brand on a social network are likely to recommend that brand to others. I’ve found that my social media traffic increases, by up to 39%, when I use best time practices.

Since understanding the best time to post is an important component of social media marketing, many studies have been conducted on the subject. The conclusions of such studies vary widely. One might suggest that weekends are an optimal to post, while another might have found that the weekends are low on engagement.

Which post time advice should you follow?

In this article, I’ll start with a few “best time to post on social media” studies. Then, we’ll try to break down the various factors that are important for determining the optimal time to post for your brand.

Ready to make the most of this media marketing strategy?

Then let’s begin.

The best time to post on social networks (along with their demographics)

Whether you’re a social media marketing strategist or brand new to Instagram, you know that each social network has a different appeal, varied user personas and varied ways in which people use them. In this section, let’s explore the results of studies and look at the characteristics of the users browsing the different social networks.

LinkedIn is a professional network for business professionals and it has close to 350 million members. Research says that 50% of users access it through their mobile phones. Here are the demographics of its users.

The social network is a quality lead generation source for B2B businesses. Most of the platform users are looking for industry-related information. And, 88% of the members log into their accounts at least once per week.

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