Generative Field in Marketing

It is a beautiful Sunday today in New York. After walking in nature, I decided to share reflections on the day.

In the morning, I started working with my business partner to create our new interconnected marketing coaching program for growth-stage and enterprise companies. During our conversation, our way of thinking created a new philosophy to understand marketing and companies in the current stage.

Should we use "conscious marketing" as terminology? The answer is yes or no. Because we all are conscious. We did our best whatever our conscious gave permission.

We need to transform to humanize our marketing tactics and strategies. It is why "we" are not separated from what we did until now.

We loved to use "interconnected marketing."

One way to use the concept of the unity of consciousness in marketing will be by inviting us to the generative field of marketing.

Let's unfold this:

The concept of a generative field in marketing refers to creating a supportive and collaborative environment that fosters creativity, innovation, and growth.

A generative field in marketing involves building a community of stakeholders who are committed to achieving shared goals and working collaboratively to solve problems and overcome challenges.

This can involve creating a culture of open communication and mutual respect, encouraging experimentation and risk-taking, and promoting a sense of shared ownership and responsibility for the success of the marketing initiative.

The idea behind a generative field is to create an environment that supports and nourishes the growth of new ideas and innovative solutions. This can involve providing resources and support for research and development, fostering a culture of continuous learning and improvement, and encouraging the exploration of new markets and opportunities.

By creating a generative field in marketing, businesses can tap into their stakeholders' collective creativity and energy, and leverage their diverse perspectives and insights to develop new and innovative marketing strategies.

This approach emphasizes the importance of collaboration and shared ownership and can help create a more sustainable and resilient marketing ecosystem better equipped to adapt to changing market conditions and emerging trends.

Yes, we will launch our new ways of marketing consultation, which is implemented science, data, and art. If you want to learn more, please get in touch with me [email protected]