Generative AI Not Understood By Young People… Educators Are To Blame
David Meerman Scott
Author of 12 books including NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY | marketing & business growth speaker | advisor to emerging companies
Fascinating research via Hopelab and the Center for Digital Thriving at Harvard Graduate School of Education examining how young people perceive and interact with generative AI technologies show very slow adoption of this transformational technology. I think our educational system is to blame for not bringing AI into the classroom.
The report Teen and Young Adult Perspectives on Generative AI: Patterns of Use, Excitements, and Concerns finds that nearly half (49%) of young people ages 14-22 have either never used generative AI or do not know what the tools are. Only 11% use AI once or twice a week and 4% report being daily users.
We’ve been here before.
When I was a kid, electronic calculators were introduced. Throughout my school years, calculators were banned in classrooms, we could only solve math problems with a pencil and paper.
Not just plagiarism
Then in the 1990s and 2000s, the Web made information widely available to anybody with access to an internet connection. Rather than teach students how to be smart information consumers, most educational systems simply banned all use of Web content for schoolwork.
Gasp! Anybody could update Wikipedia or start a blog! So much unverified information! It was deemed better to go to the school library to find a few often-dated books on a topic than tap the vast resources of all the world’s knowledge.
Sure, there is false and misleading information on the web.
Rather than hiding, we should have been teaching students how to understand and use electronic information. How much better off would society be had we taught people about different media sources, how to think critically about them, and how to make up their own minds.
And now we have AI, perhaps the most transformational technology ever invented.
According to the study, of the young people who have never used generative AI, one-third (34%) think it would not be helpful. Clearly, this is a failure of understanding as AI can be helpful to anyone.
The sad truth is many educators still believe that all AI use is just plagiarism. Few understand that generative AI apps like Perplexity, ChatGPT, and Google Gemini are much more than just a place to create an entire essay, which is how most of them first encountered the tools.
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Yes, we don’t just want young people to ask ChatGPT to do write their homework assignment. However, there are so many valuable ways that students can use the technology.
An important aid to critical thinking
We should be teaching young people how generative AI can help them!
I was about to think up a bunch of ways students can make use of AI. That would have taken 10 or 15 minutes, and the list would have been incomplete. Instead, I just asked Perplexity how generative AI can help students and, in a few seconds, I got a way better answer than if I had tried to think of the ways myself.
Via Perplexity, here’s some ways that generative AI can help students:?
In episode 100 of the fabulous Marketing AI Institute podcast, co-host Paul Roetzer offers the following:
“Intro to AI should be a required course for every first-year college student. How can AI be a part of every assignment? …Teach people how to use AI, but make sure students are thinking critically about the outputs they’re getting. This is what’s going to be asked of them in the real world. The sooner we teach them how to work with the tools, the more capable they will be when they get into the professional world.”
Paul’s right. And as he also said, we should be teaching AI to younger kids too, in high school, middle school, and even elementary school.
At the recent US Presidential debate, I was waiting for a question on generative AI, a transformational technology affecting all aspects of society. Yet no question was asked of the candidates.
If government, the media, and educators are slow to respond, it’s up to all of us: Parents, relatives, and concerned citizens to ensure that AI is taught in schools. Ask about AI when you meet with your kids’ teachers. If they don’t have a good response, go to the principal or school board. Offer to teach them what you know.
Disclosure: I’m an investor in the Marketing AI Institute.
Founder & CEO, Writing For Humans? | AI Content Editing | Content Strategy | Content Creation | ex-Edelman, ex-Ruder Finn
4 个月Agreed! And we should be teaching the critical thinking that goes hand in hand with the AI content editing skills necessary to humanize, refine and verify machine-generated text. This remains paramount now and in the future.
Author, keynote speaker, podcast host. I help websites increase revenue up to 7.5X. Certified Behavioral Science Professional (Cialdini, CXL, OII, Mindworx). MS Integrated Marketing. CMO at Shopper Approved
4 个月Excellent point!
Professor, Author, Researcher
4 个月Thanks David for raising this issue. It is important. I teach university students and I am thinking about AI. I’ve played around with it in my classes since December 2022. This Fall I’m working through integrating it into every marketing assignment as I would integrate it into my previous marketing communications career. I’m am still getting students using it to create an entire report. My hope is to educate them on the best ways to use AI. If their final project came from a single prompt and they didn’t use any human discipline expertise/knowledge, insight, discernment and critical thinking - why would an employer hire them? I’m exploring this topic deeper and learning from other educators spending a lot of time working with AI. I know these stats look grim, but there educators out there working on figuring this out.
Creating Engaging Experiences as a Content Strategist | Curriculum Developer, Writer, and Course Creator | Freelance Writer & Editor | Adjunct Writing Instructor | Expertise in LXD, ADDIE, SAM, UDL Frameworks
4 个月I agree with some of this but I don't agree that educators are to blame. I teach at the college level. I'm the parent of three Gen Zs as well, one a computer science major at PSU. I teach writing and comms courses and we talk about AI all the time in my classrooms. I have listened to many young people's perspectives on Generative AI. In my experience, it is not that they reject it completely or that they believe it to be unhelpful. My daughter is a talented young artist and she is opposed to it because of copyright issues. She doesn't like that it takes artists work and uses it to create new images. We've used AI for ideation and research - in many of the ways that Perplexity describes- and I've been very clear with her and the students I teach that they should never just copy and paste an AI response into a paper or pass off AI generated work as their own. I've also given them guidelines for citing AI generated responses in their work. I'm teaching again this Fall - my 27th semester and I will be running AI workshops this semester. I encourage my kids to experiment with it and my administration supports me. I know not all educators love AI but education is always slow to change. We'll get there.
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4 个月David Meerman Scott, When I was a school principal, we had so many discussions on the use of the Internet. I was fortunate to have teachers who saw the value so they agreed. TEACH our students how to use effectively with their critical thinking skills. When AI started getting press and educators were coming out against it - I was like - "It is not going anywhere; it will only grow, and our students must know how to use it." It is a sad commentary on the educational system and could be why so many parents are seeking other options. Thank you for the link to the report.