Generative AI: Steering the Digital Trends of 2023

As we continue to navigate the rapid advances in digital technology, Generative AI is becoming a key driver of change. From automating routine tasks to enabling more personalised user experiences, Generative AI has the potential to redefine how companies operate and engage with their customers.

Automation Investments Enhanced by Generative AI

One of the most significant benefits of Generative AI is its ability to supercharge automation efforts. By allowing machines to perform repetitive or time-consuming tasks, it boosts efficiency and productivity, leaving human employees free to tackle more complex, value-added activities. It also reduces labor costs and enhances process consistency and reliability.

Generative AI is integral to hyper-automation, a strategy already in place in many organisations. Predictions indicate that 80% will have hyper-automation on their technology roadmap in the next 24 months, with Gartner forecasting that by 2024, this approach will enable organisations to decrease operational costs by 30%.

The Composable Enterprise: A Core Strategy

In 2023, composable enterprise strategy is expected to gain popularity. The average organisation currently utilises 976 different applications, often poorly connected and creating data silos. A composable enterprise strategy mitigates this by enabling seamless integration of various systems, thanks in part to Generative AI, which aids in automating and enhancing the system integration process.

Empowering Non-Technical Users with Low-Code and No-Code Tools

Low-code and no-code tools are designed to help non-technical users create and customise software applications and processes. The integration of Generative AI within these tools can facilitate the creation of more complex applications, further democratising the process and speeding up digital transformation. For instance, Generative AI can help a marketing team to build a custom CRM system or an HR team automate performance tracking processes.

Addressing the IT Skills Gap: The Emergence of Fusion Teams

As IT demand grows, with a reported 40% increase in IT project delivery requests each year, the IT skills and delivery gaps become more apparent. To combat this, organisations are turning to fusion teams, a combination of technical and non-technical employees. These teams, supported by Generative AI, can better leverage the potential of both sets of skills and drive the pace of digital business transformation.

Investing in Total Experience (TX) Strategies with Generative AI

Total experience strategy is an approach focusing on enhancing the overall experience of customers and employees at every touchpoint. Generative AI plays a pivotal role in this strategy, from using AI and machine learning algorithms to provide personalised recommendations to leveraging chatbots for handling customer inquiries. By 2024, it is expected that organisations providing a total experience will outperform competitors by 25% in satisfaction metrics for both CX and EX.

Automating Data-Driven Decision Intelligence

Generative AI aids in automating decision-making, helping organisations dynamically improve data usage and cut data management efforts by 70%. This is made possible through a composable approach to integration that creates a data fabric connecting data across platforms and between business users, thereby accelerating time to value.

Sustainability: A Key Driver for IT Investments

Sustainability is becoming increasingly important in driving ongoing investments in IT. Generative AI aids in the creation of smart systems that can track and reduce resource usage, such as water and paper, helping to reduce a company's carbon footprint. Additionally, Generative AI can support social responsibility by enhancing transparency in supply chains and addressing environmental and social issues within company operations.

At Campfire Digital Services, we're excited to leverage the power of Generative AI to deliver remarkable experiences for our clients in 2023, always staying ahead of the curve. Reach out to us to learn more!