Generative AI solutions, AI-driven audience targeting, and more!
By 2025, 30% of outbound marketing messages from large organizations will be synthetically generated. This statistic unveils the immense potential of Generative AI, a technological advancement reshaping the landscape of not only outbound communications but also customer experiences and business strategy. As we delve into the transformative power of Generative AI, you'll gain insights into how organizations are leveraging synthetic creativity to redefine business strategies. Explore the limitless possibilities at the intersection of technology, innovation, and creativity.
Sigmoid’s pre-built Generative AI solutions:
With digital media accounting for 60% of all media spending, CPG brands operate in a highly competitive environment to gain consumer attention and drive sales. The use of AI-driven targeting helps marketers refine audience selection, bid frequency, and campaign budgets, among other KPIs. As Sundeep Kumar, Senior Strategy Consultant at Sigmoid, aptly puts “When speed and efficacy of spend decisions are critical, ML can provide accurate insights much faster by analyzing significantly more data than humans can, in the same time frame.”
Learn how to attribute advertising and marketing spend accurately.
Watch this case study to learn how Sigmoid developed an image analytics based solution powered by deep learning to gain insights into consumer buying patterns, product preferences, and brand penetration for an American F100 consumer products manufacturer. The solution achieved 98% accuracy in identifying beauty products and associated brands, 96% precision in detecting in-house brands and competing brands, and improved consumer intelligence to devise personalized marketing campaigns.
Ensure faster deployment of ML models
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