Generative AI

Generative AI: The Next Productivity Frontier

Generative AI is ready to unleash the next wave of productivity. AI has permeated our lives incrementally, through everything from the tech powering our smartphones to autonomous-driving features on cars to the tools retailers use to surprise and delight consumers. As a result, its progress has been almost imperceptible.

When AlphaGo, an AI-based program developed by DeepMind, defeated a world champion Go player in 2016, were celebrated but then quickly faded from the public’s consciousness.

Generative AI applications such as ChatGPT, Google Bard, Copilot, PAi GPT, and others have captured the imagination of people around the world in a way AlphaGo did not, because of their broad utility and preternatural ability to have a conversation with a user. Almost anyone can use them to communicate and create.

The latest generative AI applications' ability to write text, compose music, and create digital art that has garnered headlines and persuaded consumers and households to experiment on their own. As a result, a broader set of stakeholders are grappling with generative AI’s impact on business and society.

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