Generative AI in marketing - my first foray into ChatGPT

As a Marketing and Communications executive, my job involves constantly finding new ways to create engaging content and communicate effectively with our audiences and leading a team to execute.

As you might imagine - given where I work... Large Language Models and Generative AI come up a LOT! And therefore, how could I ignore #ChatGPT - a language model developed by OpenAI that can assist with everything from mundane communications activities to brainstorming and content creation. This is why I decided to write this post - giving folks in my network a sense of what non-technical AI users can leverage AI for.

Like most Marketers out there - I didn't really think about how a tool like this could support my work. After all, I pride myself on being a creative thinker and a skilled communicator. But as I began to experiment with ChatGPT and I found many uses for it and none of which - was about replacing my skills, but rather about enhancing them.

For example, I have used ChatGPT to write 'questions' for our CEO to leverage with stakeholders he is meeting OR when I am short on time or inspiration, input a few keywords or phrases into ChatGPT and let it generate a few options of text for me to articulate something I was trying to get across to management or other partners we work with. This not only saves time but also offers me new perspectives and ideas that I may not have thought of.

NOW - my caveat - I do need to give it lots and LOTS of context (this is generation 3 of the model... so expect more to come) - but so far it has been great to provide a good foundation for me to edit or work from. I also always review and edit the content that ChatGPT generates to ensure it aligns with our brand voice and messaging and well - sounds like ME! But having a starting point can save me a significant amount of time and energy.

Another way that ChatGPT has been helpful is by providing me with new insights and perspectives on our industry and target audience. For example, I have inputted questions like "What are the latest trends in AI marketing?" or "What challenges are our target audience facing right now?" and ChatGPT has provided me with a wealth of relevant information and insights that I can use to inform my work.

As marketing professionals, it is essential that we stay up-to-date with the latest trends and tools in our industry. AI technology is rapidly evolving, and tools like ChatGPT are just the beginning of what's to come for generative AI. By embracing these new tools and technologies, we can stay ahead of the curve and continue to create innovative and engaging content that resonates with our audiences.

Let me know if you want to connect and talk about how you're using these new technologies to enhance the work your marketing teams do! I'd love to learn from you as well.

Happy creating!

NOTE: This post is in no way a promotion for ChatGPT nor OpenAI and is simply my own thoughts, views and use cases for generative AI technologies in a marketing context.