Generative AI for Intent-Driven Commerce

As we move into the era of Generative AI & ChatGPT, its good to explore the possibilities of it for driving hyper personalised & intent driven commerce. Take an example of a scenario where you would want to redo your back lawn but having not known how to do it, you use the ChatGPT to ask the same and it gives you a list of things to use along with what to do with it. Now imagine this to be interpreted by a digital commerce solution that shows the products that you may have to buy or hire to renovate your lawn based

on the ChatGPT response. The products and the options can always be explored further based on various other parameters, but rather than you been thrown in a sea of products across multiple searches, this does reduces the time of your shopping and of course being backed by a confirmed intent i.e. to renovate a lawn you end up buying only the things you really need.

Now lets take a different example and a more complex one.

You intend to go for a holiday with your family next summer, you may or may not decide even a destination but let’s say you decide upon visiting Rome, but rather than doing every other booking through multiple searches.

You could get a response from ChatGPT asking what could be a 4 day holiday with family can be in Rome and based on the response you get options for hotels, attractions tickets, rides, restaurant and much more. A complete trip buying experience making bundles and offers to be more contextual.

In both the above examples the user's intent is analysed to make a more purposeful shopping experience powered by hyper personalised content. Hope we see this to be available much faster than we could imagine.