Is Generative AI Ethical?

Imagine a world where content creation is entirely automated, and AI-generated articles flood the internet. Who decides what is ethical or not? Can we trust AI to make moral decisions? Or are we headed towards a world where machines have more creative freedom than humans? As we dive deeper into the world of generative AI, the question of ethics becomes more critical. With startups and small businesses increasingly relying on "AI save the world type apps", as my friend David Guerra put it to me, it's essential to consider the implications of this technology on the creative industry and society as a whole. Let's explore the murky waters of AI-generated content and its impact on our ethics.

In my last blog, I discussed how Generative AI will Revolutionize SMBs & Startups, but now it's time to delve into the ethical implications of this technology. As we explore these concerns, it's crucial to consider how model explainability and audibility can impact the use of Generative AI in the business world. While this technology enables businesses to quickly and efficiently generate content and improve their marketing efforts, it also raises questions about the responsibility of the content being produced and the potential biases embedded in the algorithms. As a result, SMBs and startups need to be mindful of these concerns to ensure that they are using Generative AI in a responsible and ethical manner.

When using a generative AI tool, it's important to consider potential biases that may be present in the training data that the tool is using to generate content. To ensure that the generated content is unbiased and appropriate for your industry, start by examining the training data. Ask questions such as: Is it your data or public data? How far back does the data go, and when was it last accessed? If you're using a pre-trained tool as a consumer, you may not be able to add training data, so it's crucial to understand the context of the data and if it's relevant to your industry. When evaluating the outputs, be sure to inspect them thoroughly for any signs of bias or errors. For instance, if you're using a tool like Jasper, keep in mind that the generated content may include spelling and grammar that are specific to a particular region, which may not be suitable for your target audience. Regularly checking and verifying the outputs can help ensure that the generated content is accurate and free from any potential biases.

To ensure that your generative AI content is ethical and unbiased, consider using multiple tools in your content creation process. Begin by generating your ideas with one tool and then adding your own unique touch on a Google or Word document. Next, pass your content through another generative AI tool to compare the outputs and check for bias. By doing so, you can ensure that your content remains within ethical parameters and minimize the impact of potential biases. For example, you could compare the outputs from OpenAI and CopyAI to see if there are any differences in the content that they generate. This approach helps to maintain the quality and reliability of your content, while also addressing any potential ethical concerns.

Providing explainability to your AI-generated content is crucial not only to maintain ethical parameters but also to gain trust from your target audience. When you are transparent about the tools you are using and how you arrive at a certain conclusion, it can help to establish credibility and authority in your industry. This can be especially important for SMBs and startups who are trying to establish themselves in a competitive market. With the rise of AI-generated content, consumers are becoming increasingly aware of the potential for bias and misinformation, and they want to know that the content they are consuming is trustworthy. By providing explainability to your material, you can reassure your audience that you are committed to producing high-quality, reliable content that is free from bias and supported by data. This can be a powerful tool in building your brand and establishing your business as a leader in your industry.

?? Brendan Quinn ?? Thank you for asking about my process, now its my turn to be transparent: I have used OpenAI ChatGPT and JasperAi in conjunction to write this blog. Here is a screenshot of my starting prompt in ChatGPT.

By utilizing advanced AI writing assistants like ChatGPT and JasperAi, we can enhance our content creation process and produce high-quality and reliable material that is free from bias. With the power of AI at our fingertips, we can establish ourselves as leaders in our industry and build a strong brand that resonates with our audience. As demonstrated in this blog post, the combination of human creativity and AI technology can result in an impactful final product that exceeds expectations. So why not harness the power of AI to take your content creation to the next level?

Sources:

• https://neptune.ai/blog/explainability-auditability-ml-definitions-techniques-tools
• https://www.bmc.com/blogs/machine-learning-interpretability-vs-explainability/
• https://www.analyticsinsight.net/does-explainable-ai-uncomplicate-artificial-intelligence/