Generative AI Was The Breakout Tech Of 2023, But What Comes Next?

Generative Artificial Intelligence (Gen AI) was the breakout technology of 2023. This is no surprise given how rapidly the OpenAI product ChatGPT was adopted by the general public . In January, it reached over 100m active users after only being available for two months.

Analysts reported just how significant this growth was by comparing it to other popular applications. TikTok took nine months to gain as many users, and Instagram needed two and a half years. Things are moving faster today, and very fast for Gen AI.

In July 2023, the AI expert Simon Kriss released a book describing how AI will empower the customer experience . This was an important observation because Simon’s book describes how companies from all industrial sectors are now scrambling to use AI to improve the way they communicate with customers.

The move from AI to Gen AI has been important. Many business leaders have already been using AI to spot patterns and trends in their data. This could be for tasks as diverse as spotting when hackers might be entering a corporate network by highlighting unusual activity to identifying trends and predicting what customers may want next.

However, the generative aspect of Gen AI has created many new opportunities.

Research by McKinsey shows just how far Gen AI has penetrated into the boardroom. 22% of respondents to their research say that it is already being used in their work, and 79% have used it — even if they are not directly using it in their job.

Marketing and sales tasks are the most popular area where Gen AI has been quickly adopted, but this is closely followed by product development and service operations.

The McKinsey research indicates that tasks such as creating the first draft of a new document, customer chatbots, document summarization, and creating new product designs are all tasks where companies are already using Gen AI to improve their productivity.

But what is coming next?

This article is continue on the IBA Group blog. Please click here to continue reading...

CC Photo by Steve Johnson