Generative AI in Agriculture in 2025: A Look into the Future with AGRIVI’s CEO

Agriculture faced another challenging year with increased input prices, extreme weather and climate events, and volatile commodity prices as three main concerns for farmers according to McKinsey Global Farmer Insights Report from 2024. Digitalization of agriculture is inevitable to help the agricultural sector stay competitive and sustainable and overcome its main challenges.??

In recent years AI technology has been shaping the agritech sector, and it has addressed some of the key challenges by enabling automation, detecting pests and diseases early, and improving climate resilience with advanced forecasting. Many research studies show a growing trend for AI adoption, pointing to its role in shaping agriculture’s future.??

This article presents an interview with AGRIVI CEO Matija Zulj , offering his insights into how AI is revolutionizing the agritech sector and what the future holds for 2025 and beyond.?

The Growing Role of AI in Agriculture?

Artificial intelligence has been used in agriculture for some time as a vital driver of automation, empowering new generations of machinery, smart sprayers, and a wide range of hardware products. It is also a driver of actionable insights, predictions, and recommendations in software products.

With the global AI in agriculture, market projected to grow from $1.1 billion in 2021 to $4.7 billion by 2026 at an impressive CAGR of 33.8% (AI in Agriculture : Revolutionizing Precision Farming and Sustainable Crop Management, 2024), the numbers tell a compelling story.?

“The challenges facing agriculture today are unprecedented,” Zulj said. “Feeding a global population expected to reach 9.7 billion by 2050 requires a 70% increase in food production. At the same time, farmers must contend with climate change, rising input costs, and the need to reduce agriculture’s environmental footprint. AI offers a way to address these competing demands effectively”.?

Generative AI: Bridging the Gap?

In 2023, a new breakthrough, Generative AI, made all the headlines and entered our lives through a big door. Its ability to do the last mile of presenting and communicating information to end users in a simple and human-like personalized conversation has shown to be truly remarkable in agriculture.??

The Generative AI in agriculture market, valued at $170 million in 2023, is expected to skyrocket to $2.19 billion by 2033 (AI in Agriculture : Revolutionizing Precision Farming and Sustainable Crop Management, 2024). According to Zulj, this growth underscores the real-life potential of this technology.?

“Generative AI has a unique ability to make technology more accessible,” he explained. “From our experience, only about 2% of farms, mostly large and professional operations, have adopted technology. Despite many agtech solutions being available, technology in agriculture was not simple and intuitive enough to reach all farmers. Generative AI changes this dynamic by simplifying complex data analysis. Farmers can now ask questions in their own language, on familiar platforms like WhatsApp, and get actionable advice instantly”.?

Empowering Farmers Through AI Advisors?

Recognizing this gap, AGRIVI has leveraged Generative AI technology and developed an Agronomic AI advisor designed to democratize access to technology for smallholder and medium-sized farms, revolutionizing how farmers access knowledge and make decisions.?

?With our AI Advisory solution, we have truly embraced the biggest opportunity of Generative AI - to bridge the gap between data driven solutions and farmers, by removing the need of farmers analyzing the data and allowing them to ask questions in natural language and get the answer in the same way“, Zulj shared. ?We saw a huge opportunity to create a solution that will deliver meaningful knowledge and advice to those farmers through the platforms they already use“.?

Generative AI presents a fast-scaling technology solution that doesn’t require a major shift in business processes, deeper tech knowledge, or experience, but can give farmers valuable support. It also has a perfect immediate role in democratizing access to technology and empowering farms of all sizes worldwide with knowledge and advice in their language.?

“For example, agrifood companies worldwide can now easily launch their AI-driven agronomy advisor in a couple of weeks with the support of AI platforms like AGRIVI AI Engage that are available as managed services requiring no internal AI know-how from agri-food companies. This will allow companies to empower all farms in their eco-systems with immediate access to knowledge and advice through channels they already use – communications platforms like WhatsApp, Viber, Telegram, and others”. Zulj added.?

Looking Ahead?

Looking to the future, Zulj is optimistic about AI’s potential to revolutionize agriculture. “Generative AI is accelerating technology adoption and making it accessible to farmers everywhere. By integrating AI into the farming ecosystem, we can drive sustainable growth, reduce environmental impact, and ensure food security for generations to come”.?

AGRIVI will share its innovations at the upcoming World Agri-Tech Innovation Summit in San Francisco in March, where Zulj looks forward to engaging with industry leaders.

“AI is finally in the spotlight, and it’s exciting to showcase how it’s transforming agriculture,” he said.?

Meet Matija at the World Economic Forum in Davos?

Want to learn more about AGRIVI’s comprehensive AI turn-key solution?

Meet Matija Zulj at the World Economic Forum in Davos, where he will be sharing our experiences on supporting agri-food stakeholders in 50+ countries, the importance of ESG and SDGs for the agri-food industry, and the role of digital platforms and AI. ?

He will also share the success stories like launching the first national AI agronomy advisor with the Government of Barbados. Read more: https://www.agrivi.com/news/agrivi-partners-with-badmc-to-launch-worlds-first-national-ai-agronomic-advisor-in-barbados/

Contact us to book a meeting. ?