#GenerationGreen News Update – Generation Green builds resilience and engagement at Field Studies Council

Cross department innovation and skills development, funded by Generation Green, has enabled Field Studies Council to connect more than 10,000 young people to nature.

The wider engagement with young people has directly contributed to an increase in the number of young people booking onto Field Studies Council’s new range of online courses, which were launched in April 2021.

Tutors across eight centres introduced immersive nature activities into their fieldwork days; the marketing team successfully targeted niche audiences to encourage young people to connect with the outdoors, and the publications team sent thousands of free wildlife ID guides to young people across England.

Roisin McAteer, Marketing Team Leader at Field Studies Council said, ‘’The budget received as part of the Generation Green project helped us reach and grow a customer base of future environmentalists, which will benefit us now and in the future.

Through targeted campaigns, we were able to inspire young people to take action to protect the natural world for generations to come. The project also encouraged us to create a new social media channel; TikTok, to engage young people in an authentic way online – which we will continue to use to speak directly to young people.”

The activities and teamwork across Field Studies Council’s centres and the marketing and publications teams which are supporting the next generation of environmentalists, have also helped the organisation become more resilient.

Clare Rooney, Field Studies Council’s engagement and training manager added: “This is equally beneficial to Field Studies Council, as we strive to broaden our audience reach and connect all ages and backgrounds to nature at a time when it is more critical than ever that we do so.’’

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