Generational Shift

It’s been reported that by 2025, 75% of the American workforce will soon be made up of Millennials.

And a few years after that, Gen Z will occupy a quarter of the workforce.

Why is this important for you to know?

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Your agency should prepare for the generational shift.

Here’s the reality.

The vast majority of agency owners are now Gen Xers or the older Millennials.

And these people grew up under the guidance of Baby Boomers. They’re the ones who were trained by an old style of management…?

The Command and Control management style.

It’s when management says…

“You’re going to do this, and this is how you do it!”

But the younger generation of Millennials and Gen Zs joining agencies won’t thrive under this management style.?

Why?

Their priorities are different.?

And as the owner or manager of your agency…

You have to be able to accommodate them as well.

Both older and younger generations need to work cohesively for your agency to deliver what your clients need right now.

How does generational shift affect your agency?

Here’s one example…?

Nowadays, clients are looking for a combination of two different marketing styles.

They still trust traditional marketing…

But they also want to be competitive.?

They want to break through the noise of what’s happening through social media and integrated digital marketing.

So, how can you deliver this?

By understanding the generations who are experts in each marketing style.

The Baby Boomers and the Gen Xers tend to be traditional marketing experts.

Millennials and Gen Zs are the go-to experts in social media and digital marketing.

If you can recognize the difference between generations...

You can figure out how to manage them and make them work together.

But your management style in the agency should also evolve as this shift happens.

To start, learn how to manage future generations.

Because once they start working in your agency and they’re not satisfied with your management style, they might end up leaving and going to another agency.

To achieve sustainable success...

You have to remember that different generations grow up under different circumstances.?

And this shapes the work habits, ethics, and preferences of the workforce.?

Can you deliver the management style that different generations need?

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