Generation Share: World's First Photography Book on the Sharing Economy

Help us make history and take the world on a journey of hope.

Generation Share is the world’s first photography book and media project on sharing and the Sharing Economy. It’s an opportunity to discover the wonderful stories of people all over the world who are creating a society based around sharing in order to inspire and show a better world is possible.

In these challenging times, we believe this positive project is important. We hope you do too.

 I've just launched Generation Share on Kickstarter.

There is still chance for you to be part of this amazing journey and show you care. You can join us here.

We’d love your feedback. If you love this project – back it, if you like it, share it with others.

The term ‘Sharing Economy’ has come to mean many things. I believe, it’s about building a whole system based around the sharing of human and physical resources --– from homes, food and goods, to knowledge, skills and ideas. It’s an opportunity to create a fairer, more caring society, that puts people and planet at its heart. 

I’m Benita Matofska, a speaker, writer and campaigner for a people’s Sharing Economy. I’ve spent the last 10 years discovering the magic of the Sharing Economy. Now I want to share that magic, so I’ve teamed up with dear friend and photographer, Sophie Sheinwald to co-create the Generation Share project. Together, we are on a journey to photograph and document the people the world over, who are living lives based on sharing in all its extraordinary diversity. 

By bringing these wonderful stories to life – from the woman who created a school based on sharing and brought the birds back to an impoverished, polluted neighbourhood; to the farmer-footballer who shares his love of gardening to bring peace between divided communities; we want to inspire and help more people discover the Sharing Economy. 

Over the next year, we’ll be couchsurfing, mealsharing, swapping, borrowing, renting, collaborating on all continents of the globe. Through our vlogs and social media updates, you can share our journey as it happens.

We live on a planet of finite resources, but our potential to share is unlimited. If we can unleash our collective capacity to share, there’s no end to what we can achieve. 

Let’s show that by focusing on the positive, we can make a difference. Now more than ever we need this.

Let’s do it. Together. 

For together, we are ‘Generation Share’.

For more information and to support this project, please share with your friends, family and networks. https://kck.st/2kmhnun