Generation Influence: Volume 26

This week’s episode of the Generation Influence podcast features Karen Evans.? Karen began her career working in politics and government, including at the White House where she worked with Cabinet Secretaries and on President Obama's signature policy initiative, My Brother's Keeper. Karen has also worked as a Senior Brand Manager at Procter & Gamble where she grew the company's Multicultural Hair Care portfolio. Most recently she worked as a Product Marketing Manager focused on Creator economy tools at Meta. Let us know what you think of the episode in the YouTube comments!

We know everyone’s talking about it, but we have to touch on what’s happening in the Twitter, or X, world.?Shortly after Meta’s Twitter competitor ‘Threads’ has gained popularity, Elon Musk decided to shake things up with a rebrand to just... X.?Whether this was truly a rebranding decision based on wanting to migrate from the Twitter name, or an effort to slow the growth of Threads due to the recent feud between Elon and Mark Zuckerberg, remains to be seen.?All we know for sure is Threads usage has been decreasing as of recent.

Sales for Prime Day 2023 reached upwards of almost $13B, up from $11.9B in 2022.?In fact, Amazon called the first day of the promotion the biggest sales day in the company history, with the second day also setting records.?The massive shopping holiday is only expected to continue to grow, incentivizing brands to start thinking about what they’re going to do to market themselves for another expected record-breaking event in 2024. How are you going to stand out from the crowd?

If you haven’t heard of the r/place project, it’s a yearly community project where each user can place one pixel on a massive online art canvas every few minutes. Entire communities from around the world work together to create a giant masterpiece where we see brand logos, country flags, gaming & show references, and much more.? This type of community-based content creation is so inspirational, and we highly recommend taking part in the project, or at least checking out the final version once it’s over.?