Generation Influence: Volume 25

This week’s episode of the Generation Influence podcast features Andree Smyth, Associate Brand Director of The Ambr Group.?Andree is a marketing professional and general manager with over 12 years of experience and a proven track record of developing growth driving strategies. Her experience spans brand development, advertising, media strategy, innovation, and eCommerce. Currently, she leads the eCommerce brand strategy for health, fitness, and personal care brands at The Ambr Group.

TikTok has launched a new report which looks at the influence of gaming culture in the app, and the key trends that are driving engagement among TikTok’s gaming community.?With gaming content driving trillions of views in the app each year, it’s a massive part of understanding how the discussion dictates broader in-app trends, and what that could mean for a brand’s campaigns.?TikTok content has a high potential for virality, so knowing how to navigate these trends is vital to maximize returns for programs on the social media giant.

As many brands flock to Roblox, Shipt has partnered with Voldex, an online gaming development company, to create a back-to-school experience within Driving Empire, a racing game on Roblox.?Players will use a virtual version of the Shipt app to select pick-up orders and deliver items to shoppers, but they will have to transport the items on time to earn in-game currency or other virtual goods.?Unique eCommerce campaigns are taking over the gaming world and we’re here for it!?

In case you’ve been living under a rock for the past week, Meta changed course from their ‘next big thing’ being Metaverse, to a Twitter competitor named Threads.?There’s been some back and forth between Mark Zuckerberg and Elon Musk as this less-than-healthy rivalry has fired up some controversy on social media.?Regardless, new social platforms are always exciting not only for the users, but for brands & Creators to innovate new ideas on how to build a presence with these new tools.?